e| d| f| i| pyc| 简体中文

Home Archiv 2010 Swatch Art Peace Hotel – Eröffnung der Boutiquen: Swatch

Swatch Art Peace Hotel – Eröffnung der Boutiquen: Swatch

Diese Mitteilung ist nicht auf Deutsch verfügbar. Bitte lesen Sie die untenstehende englische Version.

Swatch opens boutique at The Swatch Art Peace Hotel in Shanghai, China

Shanghai, China May 26th, 2010. Conceived as a window into life at the Swatch Art Peace Hotel, the Swatch boutique is full of life, reflecting the dynamic vitality of the brand. The boutique itself is a unique locale, a gallery-space on the border between art and business. On display are the latest collections of jewelry and watches along with emblematic timepieces documenting the romantic story of Swatch and Art. The romance began in 1985 in Paris, when Kiki Picasso unveiled 140 unique Swatch watches. Keith Haring took up the challenge, and four new « Swatch Art Specials » appeared the following year. The last 25 years have brought a fascinating series of creative works for Swatch by leading international artists, among them Yue Minjun, Agatha Ruiz de la Prada, Akira Kurosawa, Annie Leibovitz, Arnaldo Pomodoro, Nam June Paik, Pedro Almodovar, Philip Glass, Sam Francis and Yoko Ono, to name only a few. The Swatch boutique at The Swatch Art Peace Hotel will also showcase art created by the artists-in-residence who live and work at this unique centre for contemporary art.

The Swatch boutique at The Swatch Art Peace Hotel respects the cultural significance of this landmark Shanghai monument. The design privileges a white environment as a discreet backdrop to the brand’s colourful products and communication visuals. The flowing curves of a counter in luminous corian and glass welcome visitors, and the fluid contours of the mezzanine unfold around the building’s imposing structure, separating the larger volumes from more intimate spaces. The dynamic presence of the escalator is set off by the enigmatic white landscape from which a suggestive floral environment emerges. Supple, plant-like forms arise from a luminous resin base to present the products amid blossoms, leaves, buds and rocks. Adjacent to the watches is a space devoted to Swatch Bijoux , where a shining envelope descends like a screen from the ceiling to unveil the latest collection.

Arlette-Elsa Emch, President of Swatch and Zhang Xinsheng, Vice Chairman of Shanghai Commercial Committee

Launched in 1983 by Nicolas G. Hayek and operating today under the presidency of Mrs. Arlette-Elsa Emch, Swatch is a leading Swiss watch and jewelry maker and one of the world’s most fashionable brands. The first Swatch watches surprised everyone with their provocative spirit and creative design and proved enormously successful. Always at the forefront of popular fashion, Swatch continues to innovate and surprise with new collections and special editions. The brand has also established a strong presence in the world of sports with its ongoing support for action sports like snowboarding, free skiing, BMX, FMX and surfing as well as beach volleyball. Right from the start, Swatch connected with popular culture and the arts, and today Swatch remains a highly visible canvas for world-famous artists, musicians and fashion designers, who continue to create art for the brand.

For further information, please contact:

Swatch PR International
Nadia Wälti
Phone: +41 32 343 97 62
Fax: +41 32 343 96 69
E-mail: nadia.waelti@swatch.com
www.swatch.com

Swatch China
Brenda Liu
Phone: +86 21 2412 5150
Fax: +86 21 5459 1653
E-mail: brenda.liu@sh.cn.swatchgroup.com

PDF Document in English (34 KB)
PDF Document in Chinese (124 KB)

Zurück zur Liste

Swatch Art Peace Hotel – Eröffnung der Boutiquen: Swatch