Swatch Group products are distributed mainly via a global distribution network that has been carefully selected by Group subsidiaries, or by agents who have been authorized either by a Group subsidiary or directly by the Group's head office.
However, in order to maintain a direct link with end consumers, the Swatch Group has created a retail section that develops global retail strategies and new approaches to consumer markets, including monobrand stores and a network of multibrand prestige watch and jewelry boutiques.
Monobrand boutiques representing Swatch Group brands such as Omega, Breguet, Blancpain, Léon Hatot, Jaquet Droz, Swatch, occupy highly visible positions in the world’s most prestigious shopping districts, from New York City to Tokyo, from Paris, London and Milan to Shanghai, Beijing and Hong Kong. The Swatch Group’s prestige and luxury brands are represented at its Tourbillon multibrand boutiques, which offer complete collections from Breguet, Blancpain, Glashütte Original, Jaquet Droz, Léon Hatot and Omega in a highly focused, exclusive environment.
The Swatch Group continues to raise its profile at airports by running mono-brand watch and jewelry boutiques – Omega, Longines et Swatch – or multibrand represented by Hour Passion in European and Asian airports through its company Tech-Airport.
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The Swatch Group Ltd
Swatch Group, Brands and Companies – Distribution