Hour Passion is a concept store belonging to Swatch Group, the world’s largest watchmaker. Since its origin in 2004, it has been specialized in the watches and jewellery multi-brand retail. With such a prestigious portfolio of brands, Hour Passion has attracted an international clientele by offering qualitative and innovative concepts stores. Located in prime locations, its sales areas help to strengthen the expression of brands and allow customers to enjoy a new watch shopping experience, capitalizing on the excellence of a connoisseur service.
Established in 2004, the very first concepts were developed over airports in France and quickly reached the boarding areas of the biggest international airports of Europe and Asia.
Based on the transversal organization of Swatch Group, with a worldwide presence, Hour Passion network has experienced an extremely rapid growth and now consists of more than 50 shops located in Switzerland, UK, France, Ireland, Germany, Italy, Spain, Russia, Poland, USA, Malaysia and China.
Since the end of 2011, a urban declination of the concept was initiated by Swatch Group. Located in the city centers, these Hour Passion shops offer an exclusive corporate brand portfolio, Swiss made certified, ranging from entry-level to high-range segment, from Flik Flak up to Longines.
Its network continuously growing, Hour Passion has more than ever an important savoir-faire acquired on the basis of his long experience.
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The Swatch Group Ltd
Swatch Group, Brands and Companies – Distribution, Hour Passion