The Omega Museum is the oldest museum dedicated to a single watch brand. Located just opposite Omega’s headquarters in Biel / Bienne (Switzerland), it features items representing the brand’s entire history, including the watchmaker’s bench used by Louis Brandt when he began to make watches more than 160 years ago.
The Museum reopened in May of 2010 following an extensive renovation. Some of the objects displayed are being presented to the public for the first time, including a pocket watch used by Albert Einstein, a man whose work is closely identified with time.
A new section is dedicated to Omega in the movies and includes Seamasters used in James Bond films. The popular secret agent has worn them since 1995. The equipment Omega has developed and used in its timekeeping role at the Olympic Games since 1932 is also on display. The brand has been closely involved in NASA’s manned space programme for more than 45 years and the Museum’s space exhibition includes four Speedmasters which were worn on or near the Moon. Another long-time Museum favourite is the Omega worn by John F. Kennedy at his inauguration when he became 35th President of the United States.
The Omega Museum – Jakob-Stämpflistrasse 96, 2502 Biel / Bienne (Switzerland) – is open Tuesday through Friday from 10 a.m. to 6 p.m. and on Saturdays from 11 a.m. to 5 p.m., except on public holidays. Entrance is free. Audioguides are available in English, French, German and Mandarin Chinese. For additional information, please call the Museum at +41 32 343 92 11 or visit the website: omegawatches.com/spirit/history/museum
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Swatch Group, Brands and Companies – Landmarks, Omega Museum, Biel / Bienne