Created in April 2000, Dress Your Body (DYB) provides services ranging from design through to production in the field of gem-setting, as well as boutique and prestige jewelry for Swatch Group brands.
Composed of jewelers, polishers and lost wax casting specialists, DYB’s boutique and prestige jewelry department handles the design, development and production of jewelry lines and jewelry watches. From casting to machining along with the hand crafting of certain one-of-a-kind prestige jewelry creations, the workshop’s activities cover the entire range of jewelry-making operations.
The DYB machining and gem-setting department comprises both traditional and mechanical gem-setting, serving to produce the most complex models in the watch and jewelry collections of Swatch Group companies. The production sector dedicated to prestige jewelry components and finished products also responds to requests for new developments and cooperates with brands in finding means of giving life to their new creations.
DYB’s services in the domain of prestige jewelry production also include operations relating to artistic crafts such as engraving, chasing, beveling and enameling. They implement the expertise of artisans combining time-honored skills with cutting-edge technology.
By giving all Swatch Group brands access to the competencies of specialists in gemology and in the sourcing and cutting of precious stones, DYB Gems is responsible for the purchasing of diamonds and other gems in order to supply their requirements in this field.
The Swatch Group Ltd
DYB Dress Your Body (Jewelry)