Collectively, the Swatch Group’s eighteen watch brands address all segments of the market. Each brand carries its own distinct cachet, and each positions its products to appeal to different and complementary audiences.
In recent years a number of the Swatch Group’s eighteen watch brands – Montres Breguet S.A., Léon Hatot, Omega, Calvin Klein watches + jewelry, Swatch and Flik Flak – have launched their own collections of branded jewelry. These are designed, developed and produced by Dress Your Body (DYB), the Swatch Group’s jewelry production company.
Prestige and Luxury Range: Breguet, Harry Winston, Blancpain, Glashütte Original, Jaquet Droz, Léon Hatot, Omega.
High Range: Longines, Rado, Union Glashütte.
Middle Range: Tissot, Balmain, Certina, Mido, Hamilton; Calvin Klein watches + jewelry.
Basic Range: Swatch, Flik Flak.
The Swatch Group Ltd