Longines

Founded in 1832 in the Swiss village of Saint-Imier, Longines stands as a testament to nearly two centuries of watchmaking excellence and a pioneering spirit that has continually pushed the boundaries of precision and design. As the oldest registered trademark still bearing its original winged hourglass emblem, the brand seamlessly unites tradition with innovation and is renowned for the elegance and quality of its timepieces.

Throughout its history, Longines has been a trailblazer in both precision watchmaking and sports timing. As the official timekeeper of world-class championships and a partner to international sports federations, the brand has cultivated enduring relationships within the sporting world.

Longines’ enduring motto, “Elegance is an attitude” reflects the belief that true refinement comes from within. More than a slogan, it is a guiding philosophy that shapes every facet of the brand. From its watches and boutiques to its ambassadors and partnerships, Longines proves that elegance is not merely worn, but lived.