Rado

Since its very beginnings in 1917 in Lengnau, Switzerland, Rado has demonstrated a pioneering spirit and has remained true to the brand philosophy, “If we can imagine it, we can make it. And if we can make it, we will.”

Rado is a Swiss watch brand recognised globally for its innovative design and the use of revolutionary materials, aimed at creating watches with a captivating aesthetic that are extremely resistant, distinguishing them from all others. High-tech ceramic has established itself as the brand's signature material, valued for its exceptional lightness and comfort, timeless shimmer, and unparalleled scratch resistance.

Winner of numerous prestigious international design awards and focused on the future, Rado is considered one of the most innovative players in watchmaking in terms of design. Over the years, Rado has participated in more than thirty collaborations, notably with some of the world's most visionary artists and designers, as well as institutions that carry on the legacy of personalities like Le Corbusier.

Rado is not limited to creating unique and timeless designs: the brand relentlessly pursues the quest for the most innovative materials. A specialist in high-tech ceramic watches since 1986, Rado continues to lead revolutions and establishes itself as a true pioneer in the watch industry. With a long tradition of innovation, the brand continues to surprise the industry with its high-tech ceramic creations, offered in a palette of over twenty colours, enhanced by plasma treatments or made in Ceramos™.