Tissot, Calvin Klein watches + jewelry, Balmain, Certina, Mido and Hamilton have all carved out clearly recognizable identities for themselves. Their extremely keen sense of current events – fashion, sport and culture – which is reflected in the definition of their high-quality products, gives them a very high profile in the mid-range market. They almost always occupy the leadership position in their different market niches.
Each of these brands offers a wide range of very strongly characterized watches. The attractiveness of the models, their multiple variations, the combination of multiple specialties, their precision and their quality form an integral part of their fashion appeal, and meet the consumer’s many and varied needs. The unique characteristics of each brand are reflected in the models that make up its range.
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Swatch Group, Brands and Companies – Watches and Jewelry, Middle Range