The US designer Calvin Klein and the Swatch Group pooled their formidable talent in 1997 to create cK watch, a watch brand with graphic lines that are striking, refined and contemporary. A new and inimitable type of watch was born – the fashion accessory watch. Today, over 200 different Swiss-made models designed for men as well as women adorn storefronts in more than 60 countries.
The geometrical creations of 1997 have given way to lines that are more fluid, organic, sensual and integrated; a reflection of the current trend. A rare ambassador of the Swiss watchmaking industry in the fashion segment, ck Calvin Klein remains its international leader, partly due to a strategic approach to pricing made possible by the Swatch Group.
The brand rose admirably to a new challenge in 2004, when the teams at the company’s headquarters in Bienne and New York launched a jewelry collection named ck Calvin Klein jewelry. By taking everyday life and the world as their source of inspiration, they wholeheartedly embraced this accompaniment to watchmaking creations. Success was immediate.
Today, the brand is forging ahead, characterized by its essential sexy image that translates refined lines and numerous metal surfaces into sensual curves.
The Swatch Group Ltd