When they created their watchmaking business in Granges, Switzerland in 1888, the Kurth brothers Adolf and Alfred established the brand’s basic principles – reliability, precision and innovation. The spirit of Certina is thus brought to life by a tradition of uncompromising excellence expressed through the exclusive use of the finest components and materials – titanium, 316L stainless steel, sapphire glass, and the renowned ETA Swiss Made movements. The demand for superior quality that the Kurth brothers imposed on their watch movements represents an enduring commitment that is still honoured by the company today.
As the Swiss leader in mid-priced sports watches, Certina has always set itself the goal of providing outstanding quality at an affordable price. From its very inception, the brand has shown a keen interest in the world of sport. The introduction in 1959 of its now-famous Double Security Concept strengthened the connection, by raising the water and shock resistance of its timepieces to previously unattained levels, setting new standards.
Certina has maintained a constant commitment to the field of sport, and particularly to motor racing, supporting a number of great sport stars such as Mike Doohan, Alex Crivillé, Petter Solberg, Sete Gibernau, Thomas Lüthi, Timo Glock, Robert Kubica and many others, including boxing legend Muhammad Ali. The brand was for more than ten years an Official Partner of the Sauber F1 Team. In 2013, Certina became Official Timekeeper for the FIA World Rally Championship (WRC) and, since 2015, Official Partner of the Abu Dhabi Total World Rally Team.
CH-2503 Biel / Bienne, Switzerland
The Swatch Group Ltd