Mido

Founded in 1918 by Swiss watchmaker Georges Schaeren, MIDO has placed time at the heart of its identity for more than a century. Its name, derived from the Spanish Yo mido ("I measure"), reflects this founding purpose. Since its beginnings, the brand has created watches designed to stand the test of time, convinced that a reliable timepiece allows people to fully embrace the moments that matter.

Drawing on Swiss watchmaking expertise, MIDO develops timepieces where innovation serves reliability and durability. Its automatic movements offer extended power reserves, while selected models are certified as chronometers by the Official Swiss Chronometer Testing Institute (COSC). This commitment to quality is reflected in watches designed to accompany their owners throughout everyday life as well as life's most meaningful moments.

Present in nearly 70 countries through more than 2,700 official points of sale, MIDO continues to grow from its headquarters in Le Locle, in the heart of the cradle of Swiss watchmaking. True to its heritage while looking to the future, the brand continues to create watches designed to accompany those who wear them for years to come, giving time a value that goes beyond its measurement.