Tissot, with its signature «Innovators by Tradition», has been pioneering craftsmanship and innovation since its foundation in 1853. For over a century and a half, the company has had its home in the Swiss watch making town of Le Locle in the Jura Mountains. Today, Tissot is the number one Swiss watch brand in the traditional watch segment in terms of units and has achieved a strong international presence reaching over 160 countries around the world.
Tissot’s innovation leadership is enabled by the development of high-tech products, special materials and advanced functionality. With a broader, more versatile range of attractively priced high-quality timepieces than any other Swiss watch brand, Tissot also expresses its commitment to making excellence accessible.
As Official Timekeeper and partner of MotoGP, FIM Superbike, FIBA, AFL, RBS 6 Nations Rugby and the World Championships of cycling, fencing and ice hockey, Tissot is dedicated to respecting tradition, while underlining its core values of performance, precision and setting new standards. Mirroring the diversity of the brand is its family of ambassadors representing a variety of cultures, nationalities and talents. Expressing Tissot’s love for motorsport are Danica Patrick, race car driver and Nicky Hayden, MotoGP racer and 2006 World Champion. Tony Parker, professional basketball player and Steven Stamkos, ice hockey player also make a contribution to the Tissot ambassadors’ team. Other members are the actors Deepika Padukone and Huang Xiaoming.
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