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Private Label

With Private Label, Swatch Group makes all its expertise available to third-party clients who are not active in the watchmaking industry, providing them with highly attractive watches that perfectly capture and reflect their image.

Founded in 1966, Private Label has proven expertise in developing products for specific corporations and brands and ensures excellent production standards, rounded off with discretion and trust that enable the company to collaborate closely and successfully with high-profile international organizations and brands.

Swatch Group also makes use of its Private Label activities for the promotion of particular events by third parties. This may involve producing a particular model in very large quantities, for example during the organization of international sports contests or to mark the launch of a new service within an enterprise.



Private Label