Swatch Group History (today)

The Swatch Group today

The Swatch Group Ltd. is the number one manufacturer of finished watches in the world. The Group is active in the manufacture of finished watches, jewelry, and watch movements and components. It produces nearly all of the components necessary to manufacture the watches sold under its 19 watch brands and the multi-brand Tourbillon retail label, as well as the entire Swiss watchmaking industry. In addition, it operates its own worldwide network of distribution organizations. The Swatch Group is also a key player in the electronic systems sector.

Today, the Swatch Group continues to invest heavily in research and development, driving the steady expansion of its leading position in materials and process technologies and in product design and manufacturing. In particular, the Swatch Group engages in significant development activities in microelectronics and micromechanics. The Group is also active in the field of telecommunications and in the automobile and service sectors. Sports timing and measurement technologies, although not a core business, play a key role in terms of brand and Group visibility. A strong number of Swatch Group companies serve as official timekeepers at a variety of international sports events, including the Olympic Games.

Swatch Group, Group Profile – History (today)