Archive
Proposed appointment of Andreas Rickenbacher to the Board of Directors
Swatch Group will propose the appointment of Mr. Andreas Rickenbacher as a new member of its Board of Directors at the next Annual General Meeting, which takes place on May 12, 2026. This proposal is in line with the Group's desire to strengthen its governance and benefit from additional expertise within its Board of Directors. Andreas…
Key Figures 2025
Net sales of CHF 6 280 million, -1.3% at constant exchange rates compared to the previous year (-5.9% at current rates)1). Negative currency impacts of CHF 308 million. Excellent performance in the second half of the year with sales growth of 4.7% at constant exchange rates. Strong acceleration in the fourth quarter with sales up 7.2% worldwide…
MoonSwatch MISSION TO EARTHPHASE - MOONSHINE GOLD
JUST LIKE SNOWFLAKES NO TWO THE SAME: MISSION TO EARTHPHASE - MOONSHINE GOLD GETS A WINTER MAKEOVERFor many, the magic of winter begins with snow. Each snowflake, a quiet marvel of uniqueness. Capturing this spirit of individuality and snowy wonder is the new MISSION TO EARTHPHASE - MOONSHINE GOLD Cold Moon. Launching on December 4, the day of the…
Blancpain Grande Double Sonnerie
Seemingly impossible when the idea was spawned, the Grande Double Sonnerie has become a reality and a watchmaking first. This new Blancpain two melody grande sonnerie, petite sonnerie and minute repeater has been combined with a flying tourbillon and retrograde perpetual calendar, truly breaking new ground in the world of grand complications…
Swatch AI-DADA
Next-level AI-powered design tool enables users to create unique watches starting with a blank canvas and using only their imagination, providing the ultimate experience in product personalization. AI-DADA, the newest creative force in the Swatch universe, has arrived! Powered by AI and trained on more than 40 years of iconic Swatch innovations…
Omega Seamaster Planet Ocean
OMEGA launches the 4th generation of the Planet Ocean. This complete redesign of the collection introduces seven new watches, including three different watch heads, with multiple options regarding bracelets or straps. Exactly 20 years after the first Planet Ocean was released, OMEGA’s watchmakers have returned to this emblematic collection,…