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Breguet Marine 5517 and 5527 in a new light

Breguet Marine 5517 and 5527 in a new light

The Marine collection has its origins in one of the most emblematic chapters in Breguet's history. From the end of the eighteenth century, Abraham-Louis Breguet designed his timepieces as true scientific instruments, where their precision, reliability and legibility met the demands of the time. A quest for excellence found major recognition in…

Swatch Art Peace Hotel Collection

Swatch Art Peace Hotel Collection

In 2026, the Swatch Art Peace Hotel, Swatch’s unique artist residency where creativity knows no limits, celebrates 15 years as a vibrant hub for artistic expression. To mark this important milestone, the brand is launching the Swatch Art Peace Hotel Collection, six watches that bring together six artists from across China, the home country of the…

BLANCPAIN LADY B.

BLANCPAIN LADY B.

Celebrating the 70th anniversary of the Ladybird collection, Blancpain pays tribute to the 1956 Ladybird Bullet. This historic feminine timepiece was created by Blancpain, under the helm of CEO Betty Fiechter, the first woman to lead a Swiss watchmaking house. The Ladybird Bullet was a horological landmark featuring the world’s smallest round…

Longines Master Collection

Longines Master Collection

Drawing on Longines’ heritage of elegance and watchmaking expertise, the brand unveils a completely redesigned Master Collection for both women and men. First introduced more than 20 years ago, the collection now presents new three-hand models, moonphase chronographs, and for the first time within The Longines Master Collection, a monopusher…

Glashütte Original Senator Chronograph

Glashütte Original Senator Chronograph

Mechanical Precision in Short-Time Measurement: Two new timepieces bring Glashütte's chronograph expertise into the present day. Glashütte Original has long elevated the art of chronograph manufacturing to an exceptional level of craftsmanship. More than 80 years ago, the first wristwatches with short-time measurement were developed in the Saxon…

Tissot Désir Moonphase

Tissot Désir Moonphase

Tissot places the moon at the centre of the Désir collection, unveiling a new interpretation guided by the rhythm of the lunar cycle.These timepieces captivate through a subtle interplay of light and texture, creating a magnetic allure that mirrors the singular poetry of the moon. This vision unfolds through six distinct expressions, each designed…