Swatch AI-DADA
Next-level AI-powered design tool enables users to create unique watches starting with a blank canvas and using only their imagination, providing the ultimate experience in product personalization. AI-DADA, the newest creative force in the Swatch universe, has arrived! Powered by AI and trained on more than 40 years of iconic Swatch innovations…
Latest press releases
Omega Seamaster Planet Ocean
OMEGA launches the 4th generation of the Planet Ocean. This complete redesign of the collection introduces seven new watches, including three different watch heads, with multiple options regarding bracelets or straps. Exactly 20 years after the first Planet Ocean was released, OMEGA’s watchmakers have returned to this emblematic collection,…
Breguet Classique 7225
In 1802, Abraham-Louis Breguet undertook construction of a series of five timepieces featuring several devices designed to improve precision, in particular a tourbillon associated to natural escapement. These creations represented the pinnacle of what the master watchmaker could offer his clients in terms of timekeeping. Today, as part of its…
Omega Speedmaster Dark Side of the Moon
OMEGA unveils seven new models across four distinctive dials, each showcasing advanced ceramic engineering and precision finishing. Available on newly designed rubber or nylon straps, the collection represents years of technical refinement in case construction and movement development.In 1968, history was made when the Apollo 8 became the first…
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