USOC Partners With Swatch Group as Official Sponsor of the 2004, 2006 and 2008 U.S. Olympic Teams

"We are extremely proud to team with the Swatch Group, a long time sponsor and partner of the Olympic Movement, in providing necessary equipment and time pieces for the U.S. Olympic Team," said Lloyd Ward, Chief Executive Officer of the United States Olympic Committee. "Swatch Group’s marketing innovations and powerful brands make them a strong partner as we work to more deeply connect our U.S. Olympic Team and athletes to the American public. Our partnership with Swatch Group is a continuation of our commitment to work with the world’s leading companies and marketing organizations."

As part of the agreement, Swatch, a company of the Swatch Group Ltd., will be the official sponsor and supplier for timing and scoring systems, and for watches and clocks that have the primary function of measuring time for the U.S. Olympic Team. The agreement also makes Swatch an official licensee of the United States Olympic Committee. With this designation, Swatch will be the distributor of the official licensed collections of Olympic watches, including the official U.S. Olympic Team watches through 2008.

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USOC Partners With Swatch Group as Official Sponsor of the 2004, 2006 and 2008 U.S. Olympic Teams