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Swatch Group: Gross Sales 2012

Biel / Bienne (Switzerland), 10 January 2013 – Swatch Group gross sales CHF 8 143 million: a billion more than the previous year.

  • Gross sales for the Group increase to CHF 8 143 million, a plus of +14.0% over 2011.
  • Gross sales increase of +15.6% in the Watches & Jewelry segment. Double-digit growth rates for almost all brands, notably outside Greater China as well.
  • Production segment with additional expansion of capacity.
  • Good operating profit and net income expected, taking into account the significant marketing expenses for the Olympic Games in London and unsatisfactory currency developments.
  • As expected, the first 10 days of January once again indicate positive growth in 2013.

Commentary on Gross Sales

In 2012, the Swatch Group generated gross sales of CHF 8 143 million and, as a result, exceeded the previous year’s gross sales by a billion or +14.0%.

Again in 2012, the strong Group brands performed convincingly in all regions and price segments, notably outside Greater China as well, and realized further conspicuous growth in market share. As a result, gross sales in the Watches & Jewelry segment increased by +15.6% to CHF 7 297 million.

In the Production segment, capacity was again adapted and expanded, resulting in improved performance. This led to an increase in gross sales of +10.1% to CHF 2 218 million. Existing bottlenecks were further reduced in 2012.

The Electronics Systems segment is still exposed to a combination of strong price pressure and adverse exchange rates. As a result, gross sales of CHF 311 million decreased by –7.4% compared to the previous year.

Group Management expects good results for 2012 at operating profit and net income level.

The brands report a good start in the new year, and healthy growth is again expected in 2013.

The Group’s key figures will be published at the latest on 21 February 2013. Publication of the annual report at a media and analysts’ conference on 28 February 2013 is planned.



Béatrice Howald, Spokesperson
The Swatch Group Ltd, Biel / Bienne (Switzerland)
Phone: +41 32 343 68 33
E-mail: please use our «Contact Form» 


Felix Knecht, Investor Relations Officer
The Swatch Group Ltd, Biel / Bienne (Switzerland)
Phone: +41 32 343 68 11
E-mail: please use our «Contact Form»

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Swatch Group: Gross Sales 2012