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The Swatch Group Issues Convertible Bonds

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Bienne (Suisse), September 15, 2003 – The Swatch Group Finance (Luxembourg) SA, Luxembourg (the "Issuer") is launching today a bond issue of CHF 411.60 million guaranteed, unsubordinated bonds due 2010 (the “Bonds”), convertible into registered shares of CHF 0.45 nominal value (the "Shares") of, and unconditionally and irrevocably guaranteed by The Swatch Group Ltd, Switzerland (the "Guarantor").
The Swatch Group is issuing the Bonds to take advantage of the attractive financing opportunity available in the current convertible market in order to dispose of its treasury shares. The proceeds of the Bonds will be used outside Switzerland for general corporate purposes.

Contacts:
Credit Suisse First Boston
P.O. Box 900
8070 Zurich, Switzerland
Tel. +41 1 333 31 06
The Swatch Group

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The Swatch Group Issues Convertible Bonds