Manage and develop all related MKT activity for local market to achieve target and increase awareness for the brand.
- Plan and execute ATL, BTL, digital marketing strategy for the brand to increase sales turnover and increase brand image and awareness for local market.
- Manage brand’s marketing budget to achieve ROI to the brand.
- Plan and develop brand’s website and social media activity.
- To develop, execute, monitor and evaluate for product launch campaign.
- Analyzed brand’s market opportunity among the competitors with solid action plan.
- Plan for VM and POSM roadshows and other sales events to support sales team follow brand’s CI.
- To develop, execute, monitor and evaluate for sales and MKT related events during the year.
- Responsible to increase PR exposure for the brand both online and offline.
- Manage to have good relationship with press, journalist and online KOL.
- Other job as assigned by Brand Manager