Marketing Manager

The company

Job description

Responsibilities:

Manage and develop all related MKT activity for local market to achieve target and increase awareness for the brand.

    • Plan and execute ATL, BTL, digital marketing strategy for the brand to increase sales turnover and increase brand image and awareness for local market.
    • Manage brand’s marketing budget to achieve ROI to the brand.
    • Plan and develop brand’s website and social media activity.
    • To develop, execute, monitor and evaluate for product launch campaign.
    • Analyzed brand’s market opportunity among the competitors with solid action plan.
    • Plan for VM and POSM roadshows and other sales events to support sales team follow brand’s CI.
    • To develop, execute, monitor and evaluate for sales and MKT related events during the year.
    • Responsible to increase PR exposure for the brand both online and offline.
    • Manage to have good relationship with press, journalist and online KOL.
    • Other job as assigned by Brand Manager

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