PR Manager - Longines - Swatch Group UK

The company

Swatch Group is an international group active in the design, manufacture and sale of finished watches, jewelry, watch movements and components.

Swatch Group supplies nearly all components required by its 18 watch brands, and Swatch Group companies supply movements and components to third-party watchmakers in Switzerland and around the world. Please be sure to visit our brands' websites to learn more about their fantastic products.

Swatch Group is also a key player in the manufacture and sale of electronic systems used in watchmaking and other industries.

Job description

Main Function


Responsible for managing all PR activity for the brand within the UK and Ireland. Create and manage a successful PR and Events strategy for the Longines brand in the UK and Ireland.



  • Working closely with the Marketing Manager, implement the brand’s communication strategy across all platforms within the local market (UK & Ireland), to include – product, brand awareness and customer acquisition, delivering tactical plans that will boost sales
  • Develop an internal (team and London boutique) and external (press, retailers) communication strategy, focusing on key messaging, product and partnership events
  • Create and deliver a yearly programme of PR events linked to key sponsorships that would successfully support the brand’s key messaging
  • Working with HQ in Switzerland, ensure clear messaging and quality throughout in-house collateral and external communications produced
  • Ensure internal team are kept abreast of best practices and the latest communications
  • Maintain press clippings folders for archive, updating on a regular basis
  • Compilation and presentation of monthly activity reports for the brands teams and relevant HQ
  • Bi-annual statistical analysis of all editorial results for review, feedback and to set future objectives
  • Identify and facilitate new joint venture and partnership PR opportunities that are relevant for the UK/Irish market
  • Ensure PR budgets are managed carefully and in line with the brand requirements


Media Relations / PR

  • Strengthen relationships for the brand with the key media, with daily communication and regular meetings
  • Respond to all PR enquiries quickly and efficiently
  • Act as an ambassador for Longines attending all necessary external events and ensuring first point of contact for all press enquiries
  • Be proactive, keeping relevant press/media aware of new developments at all times
  • Maximise editorial coverage through special stories – feature pieces and profile stories for the brands products, ambassadors, brand partners (Ascot, Hickstead, Olympia Horse Show) or friends of brand (showjumpers, jockeys, horse owners, gymnasts)
  • Be aware of all product placement opportunities across all key media titles and platforms
  • Organise press trips, accompany journalists (on UK, Ireland and selected international trips) to ensure coverage is maximized in the UK
  • Invite, host and supervise press at UK and Irish brand events and sponsorships
  • Develop and manage influencer/celebrity endorsement for the brands in the UK on an informal level




  • Prepare press packs supplied by HQ and distribute accordingly
  • Write press releases for UK events and launches



Internal Liaison

  • Create and maintain close relationships with internal departments at HQ
  • English text proof reading for HQ
  • Attend product/press briefings at HQ in Switzerland whenever necessary
  • Attend the Longines Sales Salon and conduct press appointments showcasing new products


Administrative Support

  • Oversee and carry out all product shoot procedures arranging all logistics and care of product




  • Experience of working with PR for luxury brands (in-house or agency)
  • Degree level education with superb writing skills
  • Exceptional communication skills
  • Excellent attention to detail and organisational skills
  • Strength of character and calm under pressure
  • Capacity to multitask, be proactive and find solutions
  • Existing relationships with both press and VIPs
  • Knowledge of digital and social media PR
  • Team player with proven ability to build and maintain relationships
  • Driven, focused and willing to go the extra mile
  • Fluent in English, French an advantage but not essential

Professional requirements