Prestige and Luxury Brand - Marketing Manager

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Job description

We are looking for an amazing and independent marketer with strong execution to implement the marketing activities to achieve sales target and expand brand image for our prestige and luxury brand of Swatch Group. This role will direct report to Brand Manager and also contact and work with Swiss HQ closely.

 

 

  • Define marketing plan and budget with brand strategic insight
  • Develop advertising and digital media strategies/ plans and execute in line with HQ
  • Establish a sustainable, strategic approach to PR based on adding value to media outlets
  • Ensure the brand image with high quality and visibility
  • Increase brand positioning and publicity by cooperating with media and retailer
  • Provide excellent product training with high sensitivity to market information
  • Ensure updated and accurate reports to BM and HQ
  • Plan and execute CRM program

Profile

  • Excellent organizational skills to work independently and manage projects under high pressure
  • Great event execution experience and detail oriented
  • Great presentation and computer skill

Professional requirements

  • BA/ BS degree, major in Marketing or Business related area
  • 8 years working experience in Marketing related area with digital, social media and CRM experience

Languages

  • Excellent written and verbal communication skills, both in Mandarin and English