Retail Manager - Swatch

The company

The Swatch Group Ltd is an international group active in the manufacture and sale of finished watches, jewelry, watch movements and components. Swatch Group supplies nearly all components required for the watches sold by its 17 watch and jewelry brands as well as by its two retail brands, Tourbillon and Hour Passion.

Discover our Brands Breguet, Harry Winston, Blancpain, Glashütte Original, Jaquet Droz, Léon Hatot, Omega, Longines, Rado, Union Glashütte, Tissot, Balmain, Certina, Mido, Hamilton, Swatch and Flik Flak. 

Job description

The Retail Manager will be responsible to manage the Retail Business, to supervise the Area Managers in every aspect of the daily business of our retail corporate stores. He or she is responsible to grant sales plan and the coordination of the corporate stores according to the guidelines coming from Swatch HQ, HQ strategies and in strictly cooperation with the Brand Manager.

Main Tasks:

Sales & Retail

  • Develop tools for a daily business in the stores and in collaboration with Swatch HQ.
  • To grant objectives achievement in term of turnover and profitability in the stores.
  • Analyze sales and KPI’s in order to maximise the store performance
  • Control and supervise with HR BP the turnover of employees and develop action plan
  • Preparing Sales forecast according to the budget/commercial targets in the country per store and employee
  • Supervise & Implement actions of turnover of sales, operations strategies to maximize growth potential for the retail business.
  • Creates reports to use on a daily business.
  • To implement rules and procedures according to retail guide lines from Swatch HQ.
  • Help to identify new business opportunities for retail division by detecting potential new store locations across the market and to let approve by Swatch HQ.
  • Establish Retail expense budget for the country
  • Closing non-performing Stores.
  • Relocation of wrong located Stores.
  • Now opening selective strategic Stores.
  • Responsible to develop a database with existing clients to maintain good business relationships and new ones in collaboration with marketing activities.
  • Evaluate competitive challenges for the brand and identify opportunities for growth and profit enhancement.
  • Responsible for hiring of the retail area manager, store managers in cooperation with Brand Manager, Human Resource Manager Swatch and HQ (HR).

Marketing, PR, Retail Design:

  • Plan and execute local events in a store, promotions and point of sale activities in order to increase sell through levels.
  • Respecting brand identity, while ensuring that brand image and position were properly maintained in the stores in line with Swatch HQ
  • Supervises the proper use of merchandising material in line with Swatch HQ VM Guidelines in close collaboration with VM.

Human Resources

  • To overview personnel planning
  • Provide continuous on site coaching and development opportunities for Area Retail Managers.
  • Monitor & improve Area Retail Managers performance through quarterly appraisals (against business plan & personal objectives) and ensuring corrective action plans in place.
  • Assess Area Retail Manager and provide all effort to resolve problems through visit and ensuring effective communication with all team members on the visit.
  • First point of contact for Area Retail Manager.

General responsibilities:

  • Responsible for the Retail budget in collaboration with Finance Dept. in the country.
  • Responsible for the Reporting’s in collaboration with controlling in the country lead Area Retail Manager and ad hoc also Store Manager Meeting.
  • Informs the Brand Manager of all and every extraordinary or irregular points and elements in the field of his/her responsibility.


  • Weekly meeting with Area Retail Manager
  • Evaluate weekly market visit reports
  • Establish a SWATCH spirit within the Retail organization (efficiency, unity, cooperation).
  • Assess team performance and provide constructive feedback to support skill development.


  • Lifestyle Retail (consult list with suggested companies)
  • Necessary Knowledge and Experience to be able to do the job from 6-8 years of Management position preferably in international company with matrix organization
  • Solid experience in Retail & Sales
  • High identification with brand values
  • Strong negotiation skills
  • Solid communication skills
  • Bring Real Estate experience
  • Pragmatic
  • Problem solving & Customer Service oriented People Management / Leadership skills

Professional requirements

  • Education and Certification Requirements
  • Country specific education: can be University Degree or degree educated


  • English fluent is a must
  • Thai fluent


Pedlada Osiri (HRBP)