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Tiffany Watch Co. Ltd makes its debut at Baselworld 2009 featuring its first collection of timepieces. This exciting initiative is the fruit of a strategic alliance between the Swatch Group and Tiffany & Co. USA that marries the technical expertise, the consolidated luxury segment experience and the distribution prowess of the world’s largest manufacturer of watches with the international brand distinction and credentials of Tiffany & Co.

Founded in January 2008, the Tiffany Watch Co. Ltd joins the Swatch Group’s family of prestige and luxury timepieces and has embarked on a mission to design, manufacture and distribute high-end luxury watches on a par with the prestigious reputation Tiffany & Co. has already consolidated in jewellery.

The newly launched timepieces of this year’s collection revisit some of Tiffany’s original design sources and special tribute has been paid to the Atlas line, a collection that encapsulates the spirit and DNA of Tiffany & Co. by incorporating certain features found on the emblematic Atlas clock that towers over the 5th Avenue entrance to Tiffany & Co.

Presented in a variety of precious metals -from the handsome gentlemen’s stainless steel Atlas Chronograph to the ultra sophisticated and glamorous white gold ladies’ Atlas Cocktail that sparkles with a lavish sprinkling of diamonds- the Atlas line is destined to make an influential statement in the luxury timepiece milieu.

In addition to the Atlas line, the Tiffany Watch Co. Ltd presents the Cocktail Oval, a precious high jewellery timepiece destined to seduce admirers of vintage styling with its elongated oval case and scintillating diamonds.