Digital Marketing Specialist 100%

Job description

Reporting to the Head of Performance & Paid Marketing and working closely with the Communication and E-commerce teams, Sales department, and local Brand and Marketing Managers, you are responsible for defining, executing, and optimizing the Digital Paid Media strategy at both global and local levels.

Budget & Media Planning

• Manage and continuously update the Media Plan for both global and local Digital Paid activities, ensuring efficient budget allocation and alignment with strategic priorities.

Global Campaigns

• Support the Global Paid Media Leader in the planning, execution, and optimization of global Digital campaigns across Paid Social, Display, Search, and Programmatic channels.
• Organize and lead regular performance reviews with local markets, presenting KPIs, insights, and campaign results to executive stakeholders.
• Evaluate and consolidate final campaign results, identifying key learnings and recommendations for future activations.

Local Campaigns

• Lead the execution, optimization, and performance reporting of local Digital campaigns across multiple channels, including YouTube, DV360, Meta, and CTV/OTT.
• Ensure local campaigns are culturally relevant, strategically aligned, and performance-driven.
• Consolidate insights and performance learnings from local markets to inform global strategy and continuous optimization.

Affiliate Marketing

• Develop, manage, and scale Affiliate Marketing programs across local markets, including partner coordination, performance tracking, and ongoing optimization.

Creative Management

• Develop Digital Paid Media content strategies and creative briefings across multiple advertising channels in close collaboration with internal and external stakeholders.
• Adapt and orchestrate global assets and messaging to meet local market needs for campaign activations.
• Manage day-to-day creative production for the Digital Paid campaigns, ensuring timely delivery of banners, videos, and other Digital assets.