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Omega raises its warranty on all watches to 5 years

Omega raises its warranty on all watches to 5 years

In its continuing quest to raise industry standards and push the boundaries of watchmaking quality, OMEGA is proud to announce that it is officially extending the warranty on all of its timepieces to 5 years. The decision follows significant…

Swatch and Hackett kick off their joint collection

Swatch and Hackett kick off their joint collection

When Swiss made becomes very British: Swatch and Hackett kick off their first collaboration with a limited and numbered edition of 1983 watches, recalling both brands’ birth year. No other than Jeremy Hackett’s beloved Spaniel Muffin features on the…

A new Hour Passion boutique at Geneva Airport

A new Hour Passion boutique at Geneva Airport

Swatch Group announces the re-opening of Hour Passion boutique at Geneva Airport, Switzerland. At the center of the Place Centrale, located airside in the Schengen area, Hour Passion has opened the doors of its magnificent and enlarged boutique,…

The Conquest Chronograph by Mikaela Shiffrin

The Conquest Chronograph by Mikaela Shiffrin

As the Official Timekeeper of the World Cup and Alpine World Ski Championships, Longines has long been a key player in competitive skiing. The Swiss watchmaking brand is proud to include Mikaela Shiffrin among its most talented Ambassadors of…

Pick a design, make your Swatch

Pick a design, make your Swatch

A next level for Swatch X You Pick a design, Make your Swatch! It is just as easy as it sounds: the Swiss watchmaker takes its customization concept Swatch X You to the next level. Inspired by nature, street art and geometric shapes, the collection…

Imagine and Reimagine: Swatch Cities ignites young talents of Madrid

Imagine and Reimagine: Swatch Cities ignites young talents of Madrid

Creativity is a result of individual talent, but also of its environment. Young talents are the driving force of creativity, standing for diversity and equality. They challenge brands, and Swatch is a brand that likes to be challenged. With Swatch…