FROM OUR COLLECTION TO YOURS, SWATCH X MOMA

Swatch announces the launch of special edition designs with The Museum of Modern Art (MoMA) as part of its Museum Journey series. The watches will be available at Swatch stores worldwide and swatch.com as well as global MoMA Design Stores and store.moma.org, starting on March 4, 2021.

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FLYING INTO THE FUTURE

FLYING INTO THE FUTURE

Hamilton renews partnership with Smartflyer, a pioneer of sustainable, electric-powered air exploration Authentic heritage in the world of mechanical watches is often concerned with celebrations of the past, but at Hamilton, we’re equally focused…

Swatch Group: Key Figures 2020

Swatch Group: Key Figures 2020

Group net sales for the full year of CHF 5 595 million, -28.7% compared with the previous year at constant exchange rates, or -32.1% at current rates. The currency-related sales loss amounted to CHF 286 million. Operating result of CHF 52 million (…

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Swatch and MoMA collaborate to launch special edition watches

Swatch and MoMA collaborate to launch special edition watches

From our collection to yours, Swatch X MoMA Swatch announces the launch of special edition designs with The Museum of Modern Art (MoMA) as part of its Museum Journey series. The watches will be available at Swatch stores worldwide and swatch.com as…

Back to the future for the Longines Silver Arrow

Back to the future for the Longines Silver Arrow

Longines Silver Arrow breathes life back into a model characteristic of the 1950s: a resolutely forward-facing time when race cars and supersonic aeroplanes appealed to the imaginations of young and old alike. It is this futuristic spirit that…

Disney’s icon, Mickey Mouse, goes pop!

Disney’s icon, Mickey Mouse, goes pop!

DISNEY MICKEY MOUSE X KEITH HARING COLLECTION BY SWATCH The latest Swatch collaboration with Disney & the Keith Haring Studio celebrates the iconic 1980’s New York social activist and pop-artist, renowned for his revolutionary and provocative…