Archive
Swatch Break Free Collection
Swatch revolutionized the watch industry in 1983 and continues to bring fun, innovation, joy and positive provocation to the world. The revolution began as it has continued, with a pioneering attitude and the idea that everything is possible. On September 20, 1984, Swatch hosted the first ever World Breakdance Championship in New York City. It was…
Longines Flagship Heritage
This year, the winged hourglass brand is extending its Flagship Heritage line with three new versions in Havana beige, anthracite and green, all equipped with a moonphase complication. A striking tribute to the line's historic Flagship model launched in the 1950s, the new Flagship Heritage models combine technical expertise with timeless elegance…
Tissot PRX UFO Robot Grendizer
Tissot announces a collaboration with the manga UFO Robot Grendizer, merging two iconic characters from the 70s: the famous PRX and the super robot anime from Japan. This association opens a new chapter in the history of Tissot, mixing Swiss craftsmanship and 70s design with manga pop culture. With the launch of the new Grendizer U series, new…
OMEGA at the America’s Cup
When boats fly in Barcelona, OMEGA’s experienced team will measure every manoeuvre with split-second accuracy.The Swiss watchmaker is reprising its role as Official Timekeeper at this year’s edition of the great ocean duel: The Louis Vuitton 37th America's Cup - 22nd August to 27th October 2024.OMEGA’s association with the world-famous regatta…
MoonSwatch MISSION TO THE SUPER BLUE MOONPHASE
The Bioceramic MoonSwatch MISSION TO THE SUPER BLUE MOONPHASE is a double homage to summer. This new watch from the Bioceramic MoonSwatch Collection not only celebrates the festive and joyful atmosphere of sunny days back at the beach, but also highlights the full blue moon on August 19, the first super moon of the year. Just like certain artists…
Half-Year Report 2024
Net sales of CHF 3 445 million, -14.3% against the previous year at current exchange rates (-10.7% at constant rates). Negative currency impact of CHF -145 million. Operating profit of CHF 204 million (previous year: CHF 686 million). Operating margin of 5.9% (previous year: 17.1%). Net income of CHF 147 million (previous year:…