Archive
Swatch Bioceramic Scuba Fifty Fathoms
Swatch is celebrating another Swiss watchmaking icon, Blancpain’s Fifty Fathoms. This watch was born exactly seventy years ago and revolutionized watchmaking by becoming the first true diver’s watch. Launched in 1953, the Fifty Fathoms was created by a diver to meet the needs of underwater exploration. It immediately became the professional…
Longines HydroConquest GMT
A true classic among sports watches, the HYDROCONQUEST line has been expanded with new models featuring a sleek design and an exclusive Longines GMT movement. Combining technical excellence and elegance, two hallmarks of the winged hourglass brand, these new versions have taken inspiration from the world of water sports, while drawing on Longines…
Swatch Bioceramic WHAT IF? Collection
There are four sides to this story as Swatch turns a pivotal decision from the early 1980s into an exciting 2023 “WHAT IF?” One moment in time can change everything. It’s 1982, and the founders of what would become Swatch are faced with a huge decision – should the new revolutionary Swatch be round or square? Fast-forward four decades, and the…
Half-Year Report 2023
Net sales of CHF 4 019 million, +18.0% to the previous year at constant exchange rates (+11.3% at current rates), despite a massive negative currency impact of CHF -242 million. Net sales exceeded the previous record half-year 2018 by +8.5%, at constant exchange rates. Double-digit growth in all watch and jewelry price segments, with strongest…
Apprenticeship graduation
This content is not available in English. Please see the German version below or the French version. Wir gratulieren unseren Lernenden zur bestandenen Lehrabschlussprüfung! Die Firmen und Marken von Swatch Group Assemti, Blancpain, CHH Microtechnique, Comadur, Diantus Watch, Distico, Dress your body, EM Microelectronic-Marin, ETA, Glashütte…
Mido Multifort TV Big Date
In a revival of a cult classic shape, created 50 years ago by Mido, the TV-shaped case makes a long-awaited comeback, this time honouring the Multifort collection. Its dynamic and modern design is emphasized by a stunning light-reflecting dial - which reveals a captivating dégradé effect that fades from blue to black - featuring a pronounced…