Archive
The new Swatch SCUBAQUA Collection
One moment you're standing on solid ground. The next, you are fully immersed in the “jelly effect”, a deep-sea wonderland surrounded by some of the most fascinating creatures in the sea. Alive with motion, color and the thrill of the deep this is no longer a place—it’s a feeling you step into much like the sensation of putting on one of the five…
Breguet Classique Souscription 2025
The House of Breguet celebrates its 250th anniversary in 2025, with the unveiling of the Classique Souscription 2025 wristwatch in Paris, home to Abraham-Louis Breguet’s workshop, which saw the birth of the master watchmaker’s great inventions. The first timepiece with a simplified architecture, the design is epitomised by the purity of the white…
Ordinary General Meeting of Shareholders
The Ordinary General Meeting of Shareholders will be held in accordance with art. 12 ff. of the Articles of Association on Wednesday, May 21, 2025 at 10:00 a.m. (CEST), virtually, without physical presence of the shareholders.The Board of Directors decided to hold the General Meeting with no venue and by electronic means in accordance with art.…
Blancpain Fifty Fathoms
Born from an icon that has shaped the history of watchmaking, the Fifty Fathoms Automatique 42mm in stainless steel joins Blancpain's permanent collection. Following the success of the 2023 limited edition, the Fifty Fathoms 70th Anniversary Act 1, and the brushed grade 23 titanium and red gold versions launched last year, this new model pays…
MOONSWATCH MISSION TO THE PINK MOONPHASE
This April, Swatch will be celebrating the annual appearance of the Pink Moon with the Bioceramic MoonSwatch MISSION TO THE PINK MOONPHASE. Fans can purchase this unique timepiece only for a limited time starting from April 1, and only at selected Swatch sales locations, specifically those which will feature a miniature pink Rolling Planet! This…
Annual Report and Sustainability Report
The 2024 Annual Report of The Swatch Group Ltd is now available on our website. Download here: Swatch Group 2024 Annual Report Concurrently, Swatch Group is also publishing its 2024 Sustainability Report according to GRI standards. Download here: Swatch Group 2024 Sustainability Report