Back to the future for the Longines Silver Arrow
Longines Silver Arrow breathes life back into a model characteristic of the 1950s: a resolutely forward-facing time when race cars and supersonic aeroplanes appealed to the imaginations of young and old alike. It is this futuristic spirit that inspired the original design of the “Silver Arrow”, revisited in a way that is loyal to the brand’s…
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Breguet, inventor of the Tourbillon
The year 2021 marks the 220th anniversary of one of the greatest watchmaking complications of all times: the Tourbillon. An exquisite mechanism of unrivaled complexity, the invention lies at the heart of a genuine human adventure that, to this day,…
Swatch Group: Key Figures 2020
Group net sales for the full year of CHF 5 595 million, -28.7% compared with the previous year at constant exchange rates, or -32.1% at current rates. The currency-related sales loss amounted to CHF 286 million. Operating result of CHF 52 million (…
Disney’s icon, Mickey Mouse, goes pop!
DISNEY MICKEY MOUSE X KEITH HARING COLLECTION BY SWATCH The latest Swatch collaboration with Disney & the Keith Haring Studio celebrates the iconic 1980’s New York social activist and pop-artist, renowned for his revolutionary and provocative…
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