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Longines on The Watch Avenue

Longines on The Watch Avenue

Longines is entering heart and soul into a new dimension – the virtual dimension – and has inaugurated an online boutique on the prestigious portal The Watch Avenue. Designed along similar lines to the Longines Flagship Store in Dubai, this unique boutique will whisk you off into a realistic world totally dedicated to our brand and its creations…

Swatch Group Half-Year Report 2009

Swatch Group Half-Year Report 2009

Biel / Bienne (Switzerland): Half-Year Report 2009 – Swatch Group a strong outperformer in the current challenging economic environment • Strong outperformance compared to Swiss Watch Federation export sales, with gross sales reaching CHF 2’480 million in the first six months of 2009 (–15.3% compared to an absolute record first half-year 2008,…

The Omega Speedmaster Professional Moonwatch

The Omega Speedmaster Professional Moonwatch

Apollo 11 «40th Anniversary» Limited Edition watches The first manned lunar landing on the 20th of July, 1969 was the greatest, most dramatic scientific achievement in human history. Neil Armstrong stepped onto the moon’s surface at 02:56 GMT on the 21st of July. Nineteen minutes later he was joined by Buzz Aldrin, who was wearing his Omega…

The Swatch Art Peace Hotel exhibition at the Cité du Temps

The Swatch Art Peace Hotel exhibition at the Cité du Temps

Swatch Group introduces the restoration and unique operational concept at the Swatch Art Peace Hotel in Shanghai Exhibition at Geneva’s Cité du Temps details Shanghai’s colorful past, the Peace Hotel’s remarkable renovation, and a unique operational concept. Biel / Bienne and Geneva, Switzerland, and Shanghai, China, June, 2009. The Cité du…

Swatch and contemporary artists build a playground for the future

Swatch and contemporary artists build a playground for the future

The Swatch CreArt Collection adds a new chapter to the story of Swatch and Art. Like many great relationships, this one began in Paris, where the first Art Special was launched at the Pompidou Centre in 1985. That first encounter sparked a series of innovative joint projects with artists and fashion designers from around the world.…

Breguet and the Louvre

Breguet and the Louvre

An Apogee of European Watchmaking Through this retrospective of the works of Abraham-Louis Breguet (1747–1823), visitors to the Louvre will discover the art of watchmaking at its apogee, evidenced by these unique precision timepieces, combining genius, virtuoso techniques and avant-garde aesthetics. Assembled in the exhibition are exceptional…