International PR Coordinator

The company

Tissot has been growing and developing its tradition of innovation since 1853. From the early days to the present, in its home in Le Locle in the Swiss Jura mountains, Tissot has translated craftsmanship and precision into stylish timepieces now sold in over 160 countries around the world. Special materials, advanced functionality and meticulous design detail join forces to create the luxury of accessibility. Today Tissot is a member of the Swatch Group, the world’s largest watch producer and distributor of Swiss watches. The tradition of innovation lives on, keeping closely in touch with the times.

We are currently recruiting an International Public Relations Coordinator based in Le Locle. The successful candidate will be part of the international marketing team at the Tissot headquarter and report to the Public Relations Manager under the supervision of the VP Marketing.

Job description

You’ll be responsible for ensuring a high-quality execution and deployment of the Public Relations strategy worldwide in terms of announcements, events and their amplification. Leveraging launches, sports partnerships and ambassadors, in order to grow the brand presence and drive brand awareness, engagement and increase the positive conversation around the brand globally. You will orchestrate the content creation around these activations (creation of highly engaging content for multiple channel outputs, especially digital and social media) and adaptation for Tissot on a global level in line with the overall communication strategy and objectives.

This role involves developing and implementing mid to long term content strategies providing best in class assets to the different stakeholders according to their needs. You will contribute to the success of the strategy by providing best practices and next-generation trends in those areas.

Your mission

Collaborate with HQ marketing teams to contribute to integrated global brand communication efforts,
Coordinate with external suppliers or create marketing and public relations materials, including press releases, press kits, briefs, presentations, editorials, and newsletters,
Develop and maintain an effective interview database, preparing drafts as needed and monitoring results,
Create exciting experiences to support campaigns, launches and events,
Review approved editorial partnership content under the supervision of the International PR Manager,
Build and maintain relationships with watch blog partners, ensuring timely delivery of assets by providing the material necessary, open communication and reporting,
Develop a communication plan around events in collaboration with the Marketing Departments,
Act as primary point of contact and specialist for subsidiaries for event activations,
Oversee and travel to events to uphold the brand’s high-quality image and ensure accurate communication of the defined brand message globally,
Supervise and coordinate content creation efforts with the creative content team (photographers, videographers, agencies), providing art direction and offering clear guidance for consistency and adaptation across various channels,
Identify and ensure ambassador engagement opportunities in collaboration with the Sponsorship and PR teams,
Manage the media monitoring platform and analyse reports to provide insights that enhance PR strategy,
Stay updated on trends within the watch industry and beyond,
Contribute innovative ideas to improve the efficiency of PR communication and activations.

Profile

Excellent organizational and project management skills.
Strong attention to detail with a deep understanding of luxury design codes.
Dynamic personality with a proactive, can-do attitude.
Ability to work autonomously and take initiative, while remaining self-motivated.
Creative flair with a constant curiosity for culture, art, and trends—both within and outside the industry.
Skilled at managing multiple projects simultaneously with strong stress management abilities.
Excellent analytical and presentation skills.

Professional requirements

Bachelor's or Master's degree required.
Degree in PR, Marketing, Hospitality, or a related field preferred.
At least 3 years of professional experience in a similar role within an international context, preferably in the luxury industry.
Proven experience in event planning and execution.
Strong copywriting skills in both English and French.
Experience in digital marketing and social media management is essential.
Familiarity with photography, graphic design, and video editing software is a plus.

Languages