Marketing Manager – Rado (5 Months Contract)

Job description

 

  • Assist Brand Manager in preparing the sales/marketing and communication plans for the country.

  • Budget management both planning and control.

  • Adopt brand’s marketing concept for the country with brand’s worldwide concept.

  • Local adaptation of communication concept for brand with the brand’s worldwide concept.

  • Supervise the merchandising of customers in line with the marketing policy of HQ.

  • Responsible for retail activities (marketing and sales).

  • Responsible for staff training, inventory, sales promotion, sales reporting, advertising and merchandising.

 

ADVERTISING

  • Update and follow up on all advertising materials from HQ such as the advertising background visual and watches.

  • Respect the rules and layout guidelines according to Brand International, Advertising Department.

  • Communicate with Sales Manager on any advertising news update.

 

PUBLIC RELATIONS

  • Update PR materials and coordinate with Brand International, Marketing & Communication Department.

  • Send press kits, press release and Rado-related news to PR agency and the media.

  • Prepare and responsible for the products for fashion show and photo shooting via TV and printed media.

  • Regularly meeting with PR agency to evaluate their performance and communicate the requirements needed.

  • Check and evaluate the brand’s PR coverage news on a monthly basis both by self and via PR Clipping submitted by PR agency.

 

ROAD SHOWS/ EVENTS/SPONSORSHIP/ OTHER ACTIVITIES

  • Collaborate with and support Sales Manager on any in-store promotion campaigns with a retailer.

  • Coordinate with the supplier on the setup of the booths, exhibitions, or necessary settings.

  • Assume a leading role and be liaison with PR agency, an event organizer and related parties for all Rado marketing-related activities and events.

  • Provide all necessary information, PR and advertising materials to the above-mentioned parties to maximize the brand’s image and impact of that particular event.

  • Update Sales Manager on the direction and new designs of Rado props and display materials.

Professional requirements

Qualifications

  • Bachelor's Degree or Master's Degree in Marketing or related field.

  • Minimum 5 years direct experiences in Marketing, Communication and PR & Event.

  • Extensive experience with Google AdWords and Facebook Ads Solutions and how performance /digital marketing work.

  • Ability to deal with a dynamic team and manage multiple projects while maintaining strict attention to details.

  • Strong communication and presentation skills.

  • Good English communication, quantitative and creative skills.