Digital Marketing and E-Commerce Sales Coordinator

Job description

As the Digital Marketing and E-Commerce Sales Coordinator, you will report directly to the Brand Manager and play a key role in executing digital marketing initiatives and managing e-commerce operations across Tissot Canada’s direct and wholesale channels. You will be responsible for driving digital sales, coordinating campaigns, and ensuring brand consistency across all online platforms. This role requires a strategic mindset, technical proficiency, and strong communication skills to collaborate with internal teams, HQ, and third-party retailers.

Benefits:

• Health benefits, including dental and vision coverage
• RRSP contributions with company match
• Company discount
• Life insurance
• Paid vacations
• Paid sick days

Responsibilities include:

Digital Marketing & Campaign Execution

• Execute digital marketing campaigns including product launches, advertising placements, and media coordination.
• Ensure all third-party retailer websites reflect current campaigns and adhere to brand guidelines.
• Manage SEO, web analytics (Google Analytics), and drive traffic and engagement across platforms.
• Liaise with HQ web team in Switzerland for product display, site layout, and content coordination.
• Adapt global layouts for local market needs and manage website merchandising.
• Forecast and manage digital marketing budgets; research trends and identify vendors.
• Prepare and distribute newsletters; manage mailing lists.
• Collaborate with Finance, IT, and other departments to ensure accurate campaign data and budget tracking.
• Partner with Brand Manager to analyze campaign performance and optimize future initiatives.

E-Commerce & Customer Support

• Handle inbound inquiries from retailers and third-party e-commerce platforms in English and French.
• Perform manual checks on pending orders and coordinate releases.
• Troubleshoot issues related to checkout, inventory, pricing, payments, and delivery by liaising with internal departments.

Inventory & Logistics Coordination

• Work with Sales Operations Coordinator to reserve inventory for e-commerce.
• Coordinate with warehouse and logistics teams on order fulfillment, returns, exchanges, and transfers.

Working Conditions:

This is an on-site role. Moderate physical effort may be required during event setups. Flexibility in working hours, including early mornings and late evenings, may be necessary during peak periods.

Employment Status:

Full-Time: 40 hours per week on average. Must maintain open availability to meet business needs, including occasional travel and extended hours during key campaigns or events.