CRM Operations & Data specialist

Job description

As part of the CRM department, you will be responsible for the operational execution of CRM campaigns and customer data analysis. This cross-functional role combines operational rigor with analytical insight, playing a key role in driving CRM performance.

Your Responsibilities

  1. CRM Campaigns
  • Prepare, configure, and execute CRM campaigns.
  • Coordinate the global CRM calendar in collaboration with local markets.
  • Ensure content quality, manage translations, and oversee the proper execution of customer journeys.
  • Act as the main point of contact for local market campaigns.
  1. Analysis & Data
  • Create, maintain, and enhance dashboards in Power BI.
  • Analyze market performance.
  • Segment the customer database according to business needs.
  • Contribute to the definition and monitoring of global CRM KPIs.
  1. Support & Coordination
  • Support markets in the use of CRM tools.
  • Document best practices, and draft guides and training materials in collaboration with the CRM Lead.
  • Participate in continuous improvement projects and process harmonization.

Profile

Technical Skills

  • Strong proficiency in Excel; knowledge of Power BI is a plus.
  • Comfortable with digital environments and CRM tools.
  • Understanding of customer data, segmentation, and campaign personalization.
  • Fluent in French and English, both written and spoken; additional languages are an asset.

Personal Qualities

  • Precision, organization, and ability to manage priorities.
  • Business-oriented analytical mindset.
  • Excellent interpersonal skills and ability to collaborate cross-functionally with international teams.

Experience & Education

  • Higher education degree (Bachelor/Master) in marketing, data, business, or equivalent.
  • Initial experience in a CRM, operational marketing, data, retail, or customer service environment is essential.