Marketing Coordinator

Profile

Duties and Responsibilities

• Assisting the Marketing Director in the implementation of short and long-term marketing strategies and advertising campaigns in order to increase brand awareness
  • Supporting marketing project development under the direction of the Marketing Director; scheduling promotional presentations, maintaining an annual project calendar, and ensuring deadlines are respected.
• Executing marketing plans, campaigns, and strategies in line with the agreed budget:
  • Tracking and providing detailed reports on budget expenses to the Marketing Director.
  • Coordinating the required approval processes for brand spending with the finance department.
• Manage IOs, POs, code and process invoices. Request and submit proof of performance. Process credit report for Finance. Facilitate tracking of all marketing related expenses.
• Overseeing marketing material:
  • Artwork Production: Coordinating all media artwork requests between agencies and the publications; Coordinating production of additional visual creative, including posters, duratrans, direct mail, etc.
  • Reviewing each project to guarantee it complies with the product’s information before its submission to the Marketing Manager;
  • Ensuring that material is consistent with planned marketing strategies; and
  • Monitoring and maintaining promotional materials inventory, when necessary.
• Preparing detailed monthly, quarterly, and annual market reports on recent marketing data:
  • analyzing the feedback of previous or current marketing campaigns;
  • measuring the impact and outcomes of marketing activities;
• Assist in the coordination, logistics, and preparation of the Tissot events.
• Marketing Reporting: Assist Marketing Director with flash reports and ensure maintenance for HQ monthly distribution. Maintain HQ Media plan tool and ensure all marketing activities are input in a timely fashion. Drive Marketing projects from inception to completion.
• POS Materials and GWP Management:
  • Creation of new items of SAP and Amware Platforms
  • Creating and monitoring orders of gifts and other POS materials
  • Weekly monitoring of the POS inventory for tossing out of date items, re-ordering, and reserving material for specific events. Advising both marketing and visual merchandising teams of items in need for replenishment.
  • Coordinate and oversee the distribution of gifts with purchase 
• Other duties as assigned by Management.