Retail Field Trainer
The company
Longines – famous for the elegance of its timepieces – is a member of the Swatch Group Ltd, the world's leading manufacturer of horological products. Based in Saint-Imier, Switzerland since 1832, Longines watchmakers enjoy an expertise steeped in tradition, elegance and performance. With generations of experience as Official Timekeeper of World Championships and as a partner of international sports federations, Longines has created lasting and durable links to the world of sport.
Job description
Training Program Development & Delivery
o Develop a training calendar and deliver various training programs for all Corporate Boutiques’ team members in Hong Kong & Macau.
o Review training gaps and develop programs to be reflective upon the analysis of the boutiques and retail team’s KPI’s, sales, mystery shop reports and customer feedback.
o Obtain and comprehend all training materials and assets from Brand HQ, then translate, modify and organize according to the latest brand’s direction.
o Deliver both on-site and classroom trainings to all frontline team members in person.
o Implement Train-the-trainer program and coordinates supporting administration work accordingly to HQ guidelines.
o Explore and engage with external training consultant to bring in new skillsets and knowledge to retail frontline team such as emotional selling and CRM.
Field Training
o Carry out on-site observations and provide regular visit report to Brand Manager and Retail Manager regarding the team members’ standard on selling ceremony, product knowledge level and SOP compliance.
o Deploy bench plan in Corporate Boutiques to ensure training calendar is in place and Boutique Managers are actively developing and promoting team members.
o Train up Boutique Managers and Supervisors with techniques and skills of supervision and handling difficulties.
o Work with Boutique-in-charge to deploy regular filed training for existing staff to improve their job skills and possibly prepare for jobs requiring greater skill, and apply in day-to-day tasks.
o Develop language, advanced product and CS trainings to general sales force.
o Partner closely with Boutique Managers to develop tailored action plans aimed to optimize retail KPIs, while proactively identifying new growth and development opportunities to support long-term success.
o Conduct quarterly audit report to ensure Corporate Boutiques are compliant to the most up-to-date SOP.
Training Evaluation
o Conduct talent assessments and evaluate campaigns effectiveness to enhance employee performance.
o Amend and revise programs as necessary, in order to adapt to the changes that occur in the work environment.
o Apply objective rating criteria to measure courses effectiveness.
o Reinforce the learning by putting theories into actions and monitor actual execution with frontline team.
o Carry out course evaluation & analysis and act on feedback where necessary to ensure high quality service provision and continuous improvement.
o Set targets for future training strategies & directions.
E-Learning
o Manage and adapt existing training program into online learning system.
Translation of HQ LLC training material, utilize E-learning platforms to deliver new product knowledge.
Other Supports
o Deeply understand watch market and compare Pros & Cons with Competitors brand
o Design script and FAB, compare our top item with competitor hot item, closely monitor brands marketing activities.
o Always ready to accept additional responsibilities and able to deal with multi-tasks by offering professional support for other channels within the team when required, in an attempt to strengthen competency within the industry in various aspects for future development.
Professional requirements
o Excellent command of English, Cantonese and Mandarin, both oral and written
o Minimum 8 years of relevant experience in training
o Experience in retail (boutique level) is a must
o Good at Communication and Presentation skills
o People-centric mindset
o Proficient in Microsoft Office – Word and PowerPoint in particular
o University Degree in related discipline