Head of Media (Maternity Cover)

The company

The Swatch Group Ltd is an international group active in the manufacture and sale of finished watches, jewellery, watch movements and components. Swatch Group supplies nearly all components required for the watches sold by its 16 watch and jewellery brands under its roof: Breguet, Harry Winston, Blancpain, Glashütte Original, Léon Hatot, Omega, Longines, Rado, Union Glashütte, Tissot, Balmain, Certina, Mido, Hamilton, Swatch and Flik Flak; as well as by its two retail brands, Tourbillon and Hour Passion. The Group’s production companies also supply movements and components to third-party watchmakers. The Swatch Group Ltd is also a key player in the manufacture and sale of electronic systems used in watchmaking and other industries. With its watch brands, it is also a leader in the field of sports event timing as official timekeeper and data-handler of most of the Olympic Games of the last decades and major international sports events.

The Swatch Group Ltd has a unique emotional culture. Beauty, sensuality, emotions in watches are as much part of it as high-tech, quality and added value on the customer’s wrist. Both, emotional poetry and innovation play an active part in the commitment to its customers. The Swatch Group Ltd was founded in 1983, by Nicolas G. Hayek. It grew out of the merger of two big Swiss watch groups, ASUAG and SSIH. The Group has since shown steady growth in key financials, leading to records. Today Swatch Group employs more than 33,500 people in over 50 countries.

Job description

Main Function

  • As Media Planner you will be the internal champion for strategic and implementation media planning for all brands within The Swatch Group portfolio.  
  • You will oversee and ensure excellence in the planning, buying and delivery of paid media, working closely with the brand, marketing and PR teams to deliver audience centric campaigns across all media channels to meet brand communication objectives. 
  • The right person will be highly organised and able to bring together knowledge, insight and information from a broad spectrum of sources to assist the brands in developing local strategy and identity growth opportunities across paid, owned and earned media.
  • Maximise media plan efficiencies by coordinating with other departments such as PR and ecommerce.
  • Supporting innovation to remain ahead of the competition, connecting externally to stay in-touch with the latest trends
  • This job will be diverse and fast paced and will require an adaptable and confident planner to manage the media process from briefing key partners, providing strategic guidance, the approval process, post campaign analysis and competitive/landscape reporting.
  • Knowledge and experience of multimedia planning is a must, as is a proven track record of managing relationships with key media owners. 

Key Responsibilities

  • Strengthen relationships with the key media partner
  • Ensure the perfect implementation of advertising guidelines
  • Promote innovative media solutions in line with the evolving media landscape - advocating the importance of digital innovation 
  • Review all our media rates and the ranking of the publisher on the market
  • Drive the creation and delivery of integrated media and communications solutions to meet KPI's
  • Recommend communication initiatives with strategic partners and media owners that can be implemented on a local level 
  • Liaise with the specialist agencies and other stakeholders to ensure deadlines are met and ensuring a smooth process during campaign planning, delivery and measurement
  • Deliver in house media training and facilitate development programs with key partners and external agencies

Profile

  • An experienced Senior Planner or Planning Manager who is passionate about media 
  • Proven experience within a UK media agency or client at a similar position, luxury category experience is desirable but not essential
  • Extremely detail-oriented, organised and able to handle planning for multiple projects
  • Excellent budgeting and financial ability
  • Demonstrable ability to manage stakeholders and lead projects, working independently in a fast-paced environment 
  • Highly personable with a collaborative spirit, who develops good working relationships internally and externally with ease.
  • Good communication skills, familiar with developing strong connections with agencies and key media partners