Marketing Manager
The company
About Tissot
Since 1853, Tissot has been at the heart of Swiss watchmaking, blending exceptional craftsmanship with a passion for precision and performance. From the iconic T-Touch to the solar-powered T-Touch Connect Solar, our pioneering spirit continues to drive innovation while honoring a rich heritage. As the Official Timekeeper for the NBA, FIBA, Tour de France, La Vuelta and MotoGP™, Tissot is trusted by the world’s top athletes and events for accuracy and reliability. We create timepieces for those who value quality, authenticity and excellence, and we bring that same commitment to our people.
Join Tissot and be part of a global team where tradition meets innovation, your ideas spark progress, and every day offers the chance to shape the future of Swiss watchmaking!
Job description
What You'll Be Doing
Strategic Planning & Brand Management
- Develop and execute annual marketing plans aligned with Tissot’s global
direction while adapting to Malaysia’s competitive watch market
landscape.
• Strengthen brand positioning as an accessible Swiss watch brand with
strong sporting heritage and contemporary appeal.
• Drive consistent brand messaging across retail boutiques, shop-in-shops,
e-commerce, and digital platforms.
• Monitor market trends, consumer behavior, and competitor activities (mid-to-premium watch segment) to identify growth opportunities.
Campaign Development & Execution
- Lead integrated 360° campaigns across digital, social media, retail, mall
activations, partnerships, PR, and events.
• Localize global launches (e.g., key collections, sports partnerships, limited
editions) to maximize impact in Malaysia.
• Collaborate with media agencies, KOLs, mall management, and retail
partners to amplify reach and engagement.
• Track campaign performance and optimize spend based on ROI, traffic,
and conversion metrics.
Customer Experience & CRM
- Work closely with retail and marketplace teams to develop targeted
customer acquisition and retention strategies. - Leverage CRM data to drive segmented marketing activations and festive
campaigns (i.e. CNY, Raya, Christmas and year-end gifting). - Enhance in-store and event experiences through engaging product
storytelling and sports-themed activations. - Build partnerships and community engagement initiatives aligned with
Tissot’s sports and lifestyle positioning.
Retail & Visual Merchandising Support
- Partner with retail teams to ensure marketing initiatives drive measurable store performance.
- Support new product launches, seasonal campaigns, and promotional mechanics across boutiques and counters.
- Ensure VM execution aligns with global guidelines while remaining relevant to local consumer preferences.
- Coordinate mall campaigns and retail partnerships to maximize visibility and footfall.
Budget Management & Reporting
- Manage annual marketing budget with focus on efficiency and performance-driven spending.
- Monitor marketing ROI and prepare monthly performance reports covering campaign outcomes, PR coverage, digital analytics, and market insights.
- Provide strategic recommendations to optimize future campaigns and improve commercial outcomes.
Others
- To carry out any duties as the Company may from time to time.
Profile
- Minimum 5 years of marketing experience in a managerial capacity, preferably within watch, luxury, premium retail, fashion, or lifestyle industries.
- Strong written and verbal communication skills.
- Proven track record in developing and executing successful marketing plans and campaigns.
- Excellent project management and multitasking abilities.
- Analytical mindset with a creative eye for brand storytelling.
- Proficient in marketing automation tools and software.
- Hands-on experience with digital marketing and social media strategy.
- Familiarity with designing interactive applications and digital platforms.
- Existing relationships with media is a strong advantage.
- Willingness to travel as needed.