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FLYING INTO THE FUTURE

FLYING INTO THE FUTURE

Hamilton renews partnership with Smartflyer, a pioneer of sustainable, electric-powered air exploration Authentic heritage in the world of mechanical watches is often concerned with celebrations of the past, but at Hamilton, we’re equally focused on creating the future. We brought the world the first electrically powered wristwatch in 1957 and…

Back to the future for the Longines Silver Arrow

Back to the future for the Longines Silver Arrow

Longines Silver Arrow breathes life back into a model characteristic of the 1950s: a resolutely forward-facing time when race cars and supersonic aeroplanes appealed to the imaginations of young and old alike. It is this futuristic spirit that inspired the original design of the “Silver Arrow”, revisited in a way that is loyal to the brand’s…

Breguet, inventor of the Tourbillon

Breguet, inventor of the Tourbillon

The year 2021 marks the 220th anniversary of one of the greatest watchmaking complications of all times: the Tourbillon. An exquisite mechanism of unrivaled complexity, the invention lies at the heart of a genuine human adventure that, to this day, contributes extensively to the reputation of its creator Abraham-Louis Breguet and his House. An…

Swatch Group: Key Figures 2020

Swatch Group: Key Figures 2020

Group net sales for the full year of CHF 5 595 million, -28.7% compared with the previous year at constant exchange rates, or -32.1% at current rates. The currency-related sales loss amounted to CHF 286 million. Operating result of CHF 52 million (previous year: CHF 1 023 million), or CHF 99 million, excluding the discontinued business unit…

Disney’s icon, Mickey Mouse, goes pop!

Disney’s icon, Mickey Mouse, goes pop!

DISNEY MICKEY MOUSE X KEITH HARING COLLECTION BY SWATCH The latest Swatch collaboration with Disney & the Keith Haring Studio celebrates the iconic 1980’s New York social activist and pop-artist, renowned for his revolutionary and provocative graffiti-esque pictograms, lines and symbols. The result is a Swatch collection featuring Disney’s…

Moonwatch now Master Chronometer Certified

Moonwatch now Master Chronometer Certified

Omega’s latest Moonwatch is certified at the industry’s highest level We’re only in January, yet Omega is already making one of the biggest watchmaking announcements of 2021. This year, the Speedmaster Moonwatch collection will be updated with its next generation of models. For fans everywhere, it’s a chance to see the latest edition of a much-…