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Swatch Art Peace Hotel Collection

Swatch Art Peace Hotel Collection

In 2026, the Swatch Art Peace Hotel, Swatch’s unique artist residency where creativity knows no limits, celebrates 15 years as a vibrant hub for artistic expression. To mark this important milestone, the brand is launching the Swatch Art Peace Hotel Collection, six watches that bring together six artists from across China, the home country of the…

BLANCPAIN LADY B.

BLANCPAIN LADY B.

Celebrating the 70th anniversary of the Ladybird collection, Blancpain pays tribute to the 1956 Ladybird Bullet. This historic feminine timepiece was created by Blancpain, under the helm of CEO Betty Fiechter, the first woman to lead a Swiss watchmaking house. The Ladybird Bullet was a horological landmark featuring the world’s smallest round…

Longines Master Collection

Longines Master Collection

Drawing on Longines’ heritage of elegance and watchmaking expertise, the brand unveils a completely redesigned Master Collection for both women and men. First introduced more than 20 years ago, the collection now presents new three-hand models, moonphase chronographs, and for the first time within The Longines Master Collection, a monopusher…

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