Longines Flyback Chronograph
Exactly ninety years ago, on 16 June 1936, Longines received patent protection for its pioneering flyback chronograph, the Swiss watchmaker’s invention that transformed how pilots could measure and manage successive stages of a flight. Setting new standards in professional aviation timekeeping, the mechanism with two independent pushers went on to…
Latest press releases
AUDEMARS PIGUET × SWATCH
Swatch celebrates Audemars Piguet's iconic Royal Oak with a collection of eight cheerful and colorful Bioceramic models in a pocket watch format inspired by the Swatch POP. Audemars Piguet and Swatch unveil the Royal Pop, a groundbreaking watch collection that combines joyful boldness and positive provocation with fine watchmaking. This…
Ordinary General Meeting of Shareholders
At the Ordinary General Meeting of Shareholders of The Swatch Group Ltd on Tuesday 12 May 2026, Mr. Andreas Rickenbacher was elected as a new member of the Board of Directors with 92.2% of the votes cast in his favor. Andreas Rickenbacher's profile and professional background are significant assets that will support the Group's strategy.Andreas…
Message from the Chair
Message of Nayla Hayek, Chair of the Swatch Group Board of Directors, on the occasion of the Annual General Meeting of May 12, 2026, in Biel (BE), Switzerland. The original spoken text (in German) is valid. Ladies and gentlemen, fellow shareholders, I will keep this brief today, as we will need some time at today’s Annual General Meeting to deal…
Media Relations
For any specific questions related to media please use our contact form.