Longines Master Collection
Drawing on Longines’ heritage of elegance and watchmaking expertise, the brand unveils a completely redesigned Master Collection for both women and men. First introduced more than 20 years ago, the collection now presents new three-hand models, moonphase chronographs, and for the first time within The Longines Master Collection, a monopusher…
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Glashütte Original Senator Chronograph
Mechanical Precision in Short-Time Measurement: Two new timepieces bring Glashütte's chronograph expertise into the present day. Glashütte Original has long elevated the art of chronograph manufacturing to an exceptional level of craftsmanship. More than 80 years ago, the first wristwatches with short-time measurement were developed in the Saxon…
Tissot Désir Moonphase
Tissot places the moon at the centre of the Désir collection, unveiling a new interpretation guided by the rhythm of the lunar cycle.These timepieces captivate through a subtle interplay of light and texture, creating a magnetic allure that mirrors the singular poetry of the moon. This vision unfolds through six distinct expressions, each designed…
Half-Year Report 2026
Strong sales growth and important gains in market sharesSwatch Group recorded a strong increase in sales, driven by a solid momentum across all price segments and on every continent. The diversified portfolio of brands, the launch of innovative new products and the increasing efficiency of the Retail business supported this performance. The…
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