Key Figures 2025
Net sales of CHF 6 280 million, -1.3% at constant exchange rates compared to the previous year (-5.9% at current rates)1). Negative currency impacts of CHF 308 million. Excellent performance in the second half of the year with sales growth of 4.7% at constant exchange rates. Strong acceleration in the fourth quarter with sales up 7.2% worldwide…
Latest press releases
MoonSwatch MISSION TO EARTHPHASE - MOONSHINE GOLD
JUST LIKE SNOWFLAKES NO TWO THE SAME: MISSION TO EARTHPHASE - MOONSHINE GOLD GETS A WINTER MAKEOVERFor many, the magic of winter begins with snow. Each snowflake, a quiet marvel of uniqueness. Capturing this spirit of individuality and snowy wonder is the new MISSION TO EARTHPHASE - MOONSHINE GOLD Cold Moon. Launching on December 4, the day of the…
Blancpain Grande Double Sonnerie
Seemingly impossible when the idea was spawned, the Grande Double Sonnerie has become a reality and a watchmaking first. This new Blancpain two melody grande sonnerie, petite sonnerie and minute repeater has been combined with a flying tourbillon and retrograde perpetual calendar, truly breaking new ground in the world of grand complications…
Swatch AI-DADA
Next-level AI-powered design tool enables users to create unique watches starting with a blank canvas and using only their imagination, providing the ultimate experience in product personalization. AI-DADA, the newest creative force in the Swatch universe, has arrived! Powered by AI and trained on more than 40 years of iconic Swatch innovations…
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