Swatch and Tmall present Swatch Tmall Super Brand Day with a combination of online and offline activities for Chinese fans.

Under the theme Enter to Discover, a unique exposition held on 12 January at Swatch Art Peace Hotel in Shanghai welcomes invited shoppers to discover the thrilling world of Swatch.

Tmall is Chinese ecommerce giant Alibaba’s online shopping center, and the country’s largest third-party platform for brands and retailers. With more than 100 million users, Tmall functions as a true virtual shopping mall, providing a customizable experience unlike any other.

No other than the landmark Swatch Art Peace Hotel in Shanghai, cultural monument and one of the focal points of contemporary art in China, sets the stage for the big celebrations. Its unique operational concept was founded in 2011 and blends a retail environment with several boutiques with an exhibition area and an artist residency. On the occasion of Swatch Tmall Super Brand Day, several activities related to the partnership as well as Swatch’s values of joie de vivre and positive provocation are taking place on all hotel floors, providing a glimpse into a new world of Eastern and Western fusion. A wealth of online activities including an interactive game to win a two-night stay at the hotel perfectly merge the digital with the physical world.

Swatch Tmall Super Brand Day is a day for exploring brand values - both in the material and cultural sense. Like Tmall, Swatch values high quality, discovery and emotion, bringing deep synergy to this innovative partnership. Welcome to the exciting world of Swatch!