Time to level up with the Swatch X Dragon Ball Z Collection Goku, Cell, Frieza, Majin Buu, Gohan, Vegeta, Kame Sennin and Shenron are all here.

Calling all anime fans, it’s time to reveal the Swatch X Dragon Ball Z Collection. Seven Swatches and a Limited Edition set reimagine iconic characters from Dragon Ball Z. Even those who haven't watched Dragon Ball Z may know something about one of the most popular and successful stories in the anime world that follows Goku and his friends who fight to defend the Earth from villains.

Swatch considers its watches as keepers of memories and puts its colorful, playful and innovative spin on Dragon Ball Z. There are two versions or elements of the same character on the front and back of each watch. The characters’ names are in English on the front upper loop, in Japanese on the reverse, and the Dragon Ball Z logo on the bottom loop, showing the level of detail and passion that has gone into this collaboration.

The Swatch X Dragon Ball Z Collection will be available in Swatch stores and online from 25 August 2022. Soon followed by the release of the Shenron X Swatch Numbered Edition and the Shenron X Swatch on 1 October 2022.


is the heart and soul of the Dragon Ball Z series. As one of the last Saiyans, he is the Earth's primary defender against intergalactic threats. The vivid orange and black Big Bold watch takes inspiration from Goku’s outfits. The dial features the Japanese symbol for Goku’s name that appears on his dogi, while the strap back has Kintoun, a mysterious nimbus cloud.



is the artificial life-form created by Dr. Gelo, a former scientist of Red Ribbon Army, to exact revenge on Goku. The bright green and black Big Bold watch captures the essence of Cell. The pink dots on the hands reflect his eye color, the yellow crown represents his facial features, and the underside of the watch strap depicts his lethal black and dark orange tail.


is the most well-known villain of the series who engages Goku and his friends in a battle where Goku transforms into Super Saiyan. Two forms of Frieza are captured on the Gent watch, white and purple on the watch front and pink-lined detailing on the underside that looks to the villain’s skin for inspiration, while the red dots resemble his eyes.


is a villain with many skills, including being able to make his adversary into a cookie and absorb their powers. The Buu Gent watch has a black ‘M’ on the yellow dial, taking inspiration from Majin Buu's gold belt. The purple and pink underside of the watch details the larger form of Buu’s cape and belly.


is the son of Goku. He is the first Saiyan-human hybrid, born on Earth, who achieves Super Saiyan form at a young age. The New Gent watch features features a Kamehameha energy lightning design and ‘KA-ME-HA-ME-HAAAA’ printed on the glass dial. The front strap has the same patch given to Gohan by his trainer Piccolo, while the reverse has elements of his childhood outfit.


is the prince of the fallen Saiyan race who begins cruel and evil and then gains a good heart after fighting with Goku. The New Gent watch captures Vegata’s first appearance and the exact moment he realized Goku’s power level on his Scouter was over 9000, with a depiction of Goku’s silhouette on the white dial. The black and white print on the red glass represents the Scouter Lens he uses, and the backside of the watch showcases his Great Ape form.


is a martial arts master, inventor of the infamous Kamehameha technique, and often with his talking sea turtle companion. The dial of the New Gent watch takes inspiration from his well-known sunglasses and the backside takes inspiration from his Aloha shirt.


is a Divine Dragon who grants any wish once someone has collected seven Dragon Balls. The Shenron X Swatch Big Bold watch embodies the green dragon scale pattern and an underside that mirrors the belly of Shenron. On the bezel, ‘Tell me your wish’ is printed in Japanese and English text, while Shenron’s claw takes center stage on the dial and is surrounded by the seven Dragon Balls.


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