Swatch Group is, of course, famous for its 18 Swiss watch brands.
But did you know that companies of the Group are also key players in manufacturing and sales of electronic systems used in watchmaking and other industries?
They produce for example microchips, displays, sensors or batteries for intelligent wearables – only to name a few of the numerous products in which Swatch Group technology is embedded. Now let us discover Swatch Group’s products in our daily lives with this short animation film created by Lei Lei, a former Chinese artist-in-residence at the Swatch Art Peace Hotel in Shanghai.
About the artist
Born 1985 in Nanchang, Jiangxi Province, Lei Lei is an up-and-coming Chinese multimedia animation artist with his hands on graphic design, illustration, short cartoon, graffiti and music.
In residence at the Swatch Art Peace Hotel: 01.05.2015 - 24.09.2015
Lei Lei's trace on the virtual museum of the Swatch Art Peace Hotel.