Swatch Bioceramic Scuba Fifty Fathoms

Swatch is celebrating another Swiss watchmaking icon, Blancpain’s Fifty Fathoms. This watch was born exactly seventy  years ago and revolutionized watchmaking by becoming the first true diver’s watch. Launched in 1953, the Fifty Fathoms was created by a diver to meet the needs of underwater exploration. It immediately became the professional timekeeping tool of choice for diving pioneers and elite marine corps around the world.

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Half-Year Report 2023
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Half-Year Report 2023

Net sales of CHF 4 019 million, +18.0% to the previous year at constant exchange rates (+11.3% at current rates), despite a massive negative currency impact of CHF -242 million. Net sales exceeded the previous record half-year 2018 by +8.5%, at constant exchange rates. Double-digit growth in all watch and jewelry price segments, with strongest…

Saype X MoonSwatch

Saype X MoonSwatch

Swatch has commissioned renowned contemporary land artist Saype to create two artworks inspired by the Bioceramic MoonSwatch Collection. Fueled by Swatch’s foundational belief that art and artists make the world a better place, this latest collaboration opens a new chapter as the first art project inspired by the MoonSwatch universe. Swatch is…

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Swatch Bioceramic MoonSwatch

Swatch Bioceramic MoonSwatch

Swatch salutes one of the most iconic watches of the Swiss watch industry, by introducing the 11 pieces Bioceramic MoonSwatch collection. Swatch has collaborated with Omega to imagine an innovative Swatch take on the Speedmaster Moonwatch. The unexpected, provocative and visionary partnership, a first between Swatch and Omega, is the culmination…

Longines Mini DolceVita

Longines Mini DolceVita

The Mini DolceVita has arrived. With its discreet profile, classic styling, and aesthetic variations that are at once timely and timeless, it is a masterpiece that exquisitely expresses, in equal part, Longines’ quiet luxury and contemporary elegance. The Mini DolceVita models are bound to resonate with dynamic women drawn to breathtaking watches…

Swatch Bioceramic WHAT IF? Collection

Swatch Bioceramic WHAT IF? Collection

There are four sides to this story as Swatch turns a pivotal decision from the early 1980s into an exciting 2023 “WHAT IF?” One moment in time can change everything. It’s 1982, and the founders of what would become Swatch are faced with a huge decision – should the new revolutionary Swatch be round or square? Fast-forward four decades, and the…