Swatch Bioceramic Scuba Fifty Fathoms

Swatch is celebrating another Swiss watchmaking icon, Blancpain’s Fifty Fathoms. This watch was born exactly seventy  years ago and revolutionized watchmaking by becoming the first true diver’s watch. Launched in 1953, the Fifty Fathoms was created by a diver to meet the needs of underwater exploration. It immediately became the professional timekeeping tool of choice for diving pioneers and elite marine corps around the world.

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Acquisition of a building at New Bond Street in London

Acquisition of a building at New Bond Street in London

Swatch Group has just acquired a prestigious property on one of London's most luxurious thoroughfares. The building, located at 171 New Bond Street, has housed a salon for the Group’s international luxury brand Harry Winston since 2006. The transaction is worth around CHF 90 million. The building, constructed in 1856, has 562 m2 spread over five…

Half-Year Report 2023
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Half-Year Report 2023

Net sales of CHF 4 019 million, +18.0% to the previous year at constant exchange rates (+11.3% at current rates), despite a massive negative currency impact of CHF -242 million. Net sales exceeded the previous record half-year 2018 by +8.5%, at constant exchange rates. Double-digit growth in all watch and jewelry price segments, with strongest…

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Swatch Bioceramic MoonSwatch

Swatch Bioceramic MoonSwatch

Swatch salutes one of the most iconic watches of the Swiss watch industry, by introducing the 11 pieces Bioceramic MoonSwatch collection. Swatch has collaborated with Omega to imagine an innovative Swatch take on the Speedmaster Moonwatch. The unexpected, provocative and visionary partnership, a first between Swatch and Omega, is the culmination…

LONGINES LEGEND DIVER

LONGINES LEGEND DIVER

It is immediately recognisable by its two crowns and internal rotating bezel. The new LONGINES LEGEND DIVER is now resurfacing with a 39 mm diameter, faithful to the original 1959 model from which it takes its inspiration. This authentic tool-watch is available with a black or blue dial.   Longines has always associated its name with the world of…

CERTINA DS SUPER PH1000M

CERTINA DS SUPER PH1000M

With its latest timepiece, Swiss watch brand Certina reaffirms its unwavering passion for the depths of the oceans. The DS SUPER PH1000M first appeared in 1970, causing a sensation both above and below the water. Today, that early model is succeeded by not one but two variants: a limited edition of 1000 pieces featuring a bright orange dial, plus…