Breguet, inventor of the Tourbillon
The year 2021 marks the 220th anniversary of one of the greatest watchmaking complications of all times: the Tourbillon. An exquisite mechanism of unrivaled complexity, the invention lies at the heart of a genuine human adventure that, to this day, contributes extensively to the reputation of its creator Abraham-Louis Breguet and his House. An…

Swatch Group: Key Figures 2020
Group net sales for the full year of CHF 5 595 million, -28.7% compared with the previous year at constant exchange rates, or -32.1% at current rates. The currency-related sales loss amounted to CHF 286 million. Operating result of CHF 52 million (…

Disney’s icon, Mickey Mouse, goes pop!
DISNEY MICKEY MOUSE X KEITH HARING COLLECTION BY SWATCH The latest Swatch collaboration with Disney & the Keith Haring Studio celebrates the iconic 1980’s New York social activist and pop-artist, renowned for his revolutionary and provocative…
The Swatch Group
Swatch Group is an international group active in the design, manufacture and sale of finished watches, jewelry, watch movements and components.
Swatch Group supplies nearly all components required by its 18 watch brands, and Swatch Group companies supply movements and components to third-party watchmakers in Switzerland and around the world. Please be sure to visit our brands' websites to learn more about their fantastic products.
Swatch Group is also a key player in the manufacture and sale of electronic systems used in watchmaking and other industries.
Swatch Group employs more than 32'000 persons in over 50 countries. Net sales in 2020 amounted to 5.595 billion Swiss francs.

The Swatch Group
Swatch Group is an international group active in the design, manufacture and sale of finished watches, jewelry, watch movements and components.
Swatch Group supplies nearly all components required by its 18 watch brands, and Swatch Group companies supply movements and components to third-party watchmakers in Switzerland and around the world. Please be sure to visit our brands' websites to learn more about their fantastic products.
Swatch Group is also a key player in the manufacture and sale of electronic systems used in watchmaking and other industries.
Swatch Group employs more than 32'000 persons in over 50 countries. Net sales in 2020 amounted to 5.595 billion Swiss francs.
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Back to the future for the Longines Silver Arrow
Longines Silver Arrow breathes life back into a model characteristic of the 1950s: a resolutely forward-facing time when race cars and supersonic aeroplanes appealed to the imaginations of young and old alike. It is this futuristic spirit that…

Moonwatch now Master Chronometer Certified
OMEGA’s latest Moonwatch is certified at the industry’s highest level We’re only in January, yet Omega is already making one of the biggest watchmaking announcements of 2021. This year, the Speedmaster Moonwatch collection will be updated with its…

Rado Captain Cook Bronze Burgundy
Feel it! Grandeur on your wrist One look at the new Captain Cook bronze burgundy dial is all it takes to understand the grandeur of this timepiece. Rado is proud to present its new version of the Captain Cook bronze with the much awaited burgundy…