Swatch Bioceramic Scuba Fifty Fathoms

Swatch is celebrating another Swiss watchmaking icon, Blancpain’s Fifty Fathoms. This watch was born exactly seventy  years ago and revolutionized watchmaking by becoming the first true diver’s watch. Launched in 1953, the Fifty Fathoms was created by a diver to meet the needs of underwater exploration. It immediately became the professional timekeeping tool of choice for diving pioneers and elite marine corps around the world.

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Swatch Bioceramic Scuba Fifty Fathoms - Ocean of Storms

Swatch Bioceramic Scuba Fifty Fathoms - Ocean of Storms

A new ocean is joining the five watches and five oceans in the Blancpain X Swatch collaboration. Even though planet Earth only has five, Swatch is welcoming OCEAN OF STORMS into its Bioceramic Scuba Fifty Fathoms Collection that celebrates Blancpain’s iconic Fifty Fathoms, a watch that revolutionized watchmaking by becoming the first true diver’s…

Swatch Group welcomes UK court decision against Samsung watch faces

Swatch Group welcomes UK court decision against Samsung watch faces

Swatch Group today won a milestone trade mark case against Samsung in the UK.  Last year, Mrs Justice Falk held that Samsung had infringed trade marks belonging to a number of well-known Swiss watch brands of the Swatch Group including amongst others Omega, Tissot, Longines and Swatch. Today, in the Court of Appeal in London, in a case which…

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Swatch Bioceramic MoonSwatch

Swatch Bioceramic MoonSwatch

Swatch salutes one of the most iconic watches of the Swiss watch industry, by introducing the 11 pieces Bioceramic MoonSwatch collection. Swatch has collaborated with Omega to imagine an innovative Swatch take on the Speedmaster Moonwatch. The unexpected, provocative and visionary partnership, a first between Swatch and Omega, is the culmination…

Longines Conquest Heritage Central Power Reserve

Longines Conquest Heritage Central Power Reserve

To mark the 70th anniversary of its emblematic CONQUEST collection, Longines is presenting the new CONQUEST HERITAGE CENTRAL POWER RESERVE, inspired by an iconic model from the late 1950s. Unique in the world of watchmaking, its power reserve is displayed on rotating discs in the centre of the dial. Available in champagne, anthracite or black,…

LONGINES LEGEND DIVER

LONGINES LEGEND DIVER

It is immediately recognisable by its two crowns and internal rotating bezel. The new LONGINES LEGEND DIVER is now resurfacing with a 39 mm diameter, faithful to the original 1959 model from which it takes its inspiration. This authentic tool-watch is available with a black or blue dial.   Longines has always associated its name with the…