The Swatch Museum

Come and visit Swatch on the second floor of Cité du Temps for a journey through Swatch time… Let yourself be transported into the past, present and future of our brand through designs, experiences and artworks, and unleash your imagination: you’ll understand that Planet Swatch is so much more than a museum!

Several thousand of the most intriguing watches – colorful and avant-garde and all with their own stories to tell – are presented in a dynamic environment. From the earliest models to the most recent ones, see how taste evolved, legends were created, icons were born.

 

Opening hours:
Tuesday-Friday 11am-6pm
Saturday & Sunday 10am-5pm
Monday closed

 

www.swatch.com

The Swatch Museum

Planet Swatch
Cité du Temps
Nicolas G. Hayek Strasse 2
2502 Biel/Bienne

Related News

Swatch X Peanuts Collection

Swatch X Peanuts Collection

THE GANG’S ALL HERE!. Swatch watches are taken over by Snoopy, Charlie Brown, Woodstock, and the rest of the Peanuts gang! Get ready for good vibes and a colorful adventure with the new Swatch X Peanuts collaboration. Featuring Charles M. Schulz iconic characters, the collection is bursting with imagination and great moments from the Peanuts comic strip, delivering…

SWATCH REACHES FOR THE STARS WITH NEW SPACE COLLECTION

SWATCH REACHES FOR THE STARS WITH NEW SPACE COLLECTION

INSPIRED BY NASA AND ITS ICONIC SPACESUITS. Time is what you make of it, and at Swatch, the sky’s not the limit; dreams are. While the perceptions of NASA differ across generations, one thing remains the same – the space agency’s ability to capture the public’s imagination and desire to explore the stars and new horizons. The brand’s latest collection taps into this feeling, inspiring…

Swatch - Entering a new territory

Swatch - Entering a new territory

Swatch presents its latest innovation: BIOCERAMIC. Only few months after the first bio-sourced Swatch launched in September 2020, here comes a new and unique mix of ceramic and bio-sourced plastic – made by Swatch. Two-thirds ceramic, one-third bio-sourced plastic, BIOCERAMIC is both resilient and resistant with a silk-like touch — uniting the…