The Swatch Museum

Come and visit Swatch on the second floor of Cité du Temps for a journey through Swatch time… Let yourself be transported into the past, present and future of our brand through designs, experiences and artworks, and unleash your imagination: you’ll understand that Planet Swatch is so much more than a museum!

Several thousand of the most intriguing watches – colorful and avant-garde and all with their own stories to tell – are presented in a dynamic environment. From the earliest models to the most recent ones, see how taste evolved, legends were created, icons were born.

 

Opening hours:
Tuesday-Friday 11am-6pm
Saturday & Sunday 10am-5pm
Monday closed

 

www.swatch.com

The Swatch Museum

Planet Swatch
Cité du Temps
Nicolas G. Hayek Strasse 2
2502 Biel/Bienne

Related News

Swatch - Entering a new territory

Swatch - Entering a new territory

Swatch presents its latest innovation: BIOCERAMIC. Only few months after the first bio-sourced Swatch launched in September 2020, here comes a new and unique mix of ceramic and bio-sourced plastic – made by Swatch. Two-thirds ceramic, one-third bio…

Swatch and MoMA collaborate to launch special edition watches

Swatch and MoMA collaborate to launch special edition watches

From our collection to yours, Swatch X MoMA Swatch announces the launch of special edition designs with The Museum of Modern Art (MoMA) as part of its Museum Journey series. The watches will be available at Swatch stores worldwide and swatch.com as…

Disney’s icon, Mickey Mouse, goes pop!

Disney’s icon, Mickey Mouse, goes pop!

DISNEY MICKEY MOUSE X KEITH HARING COLLECTION BY SWATCH The latest Swatch collaboration with Disney & the Keith Haring Studio celebrates the iconic 1980’s New York social activist and pop-artist, renowned for his revolutionary and provocative…