Swatch Museum

Come and visit Swatch on the second floor of Cité du Temps for a journey through Swatch time… Let yourself be transported into the past, present and future of our brand through designs, experiences and artworks, and unleash your imagination: you’ll understand that Planet Swatch is so much more than a museum!

Several thousand of the most intriguing watches – colorful and avant-garde and all with their own stories to tell – are presented in a dynamic environment. From the earliest models to the most recent ones, see how taste evolved, legends were created, icons were born.